# Clothing Line Catwalk Battles Rocawear vs. Ve'Cel at Fashion Rock Night 2009 By Holger Mohr | Published 2009-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jay-z-roccawear-collection-vs-chesters-vecel-the-ultimate-style-fight-at-x References: [fashion-rock-night](http://fashion-rock-night.com) At Berlin’s Fashion Rock Night 2009, the fashion labels of musicians Jay-Z and [Chester Bennington](https://www.trendhunter.com/trends/kansas-city) of [Linkin Park](https://www.trendhunter.com/trends/uefa-champions-league) will be exclusively presented. Jay-Z’s Rocawear line of urban streetwear will face off against the rock and roll-inspired designs of the Ve’Cel collection created by the Linkin Park frontman. The location of Fashion Rock Night 2009 is spectacular: the European headquarters of West Coast Customs in Berlin. The spot will be instantly recognized by fans of [MTV](https://www.trendhunter.com/trends/call-of-duty-beavis-and-butthead)’s “Pimp My Ride.” Jay-Z and Bennington’s collections will be presented at an X-shaped catwalk in the form of a style fight on January 31, 2009. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 50% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Urban Streetwear:** There are opportunities for disruptive innovation in the urban streetwear sector, by incorporating sustainable materials or integrating technology. - **Rock-inspired Designs:** Disruptive innovation can be achieved in the fashion industry by merging rock-inspired designs with cutting-edge technology, such as interactive clothing or wearable tech. - **Fashion Events:** The fashion event landscape offers opportunities for disruptive innovation, such as creating immersive virtual fashion shows or integrating live streaming and interactive elements. ### Sectors Adopting This - **Fashion Apparel:** The fashion apparel industry can explore disruptive innovation by experimenting with unconventional materials, implementing sustainable manufacturing practices, or leveraging emerging technologies like 3D printing. - **Entertainment:** The entertainment industry can tap into disruptive innovation by collaborating with fashion brands for cross-promotional events, merging music and fashion experiences, or exploring virtual reality fashion showcases. - **Automotive:** The automotive industry can seek disruptive innovation opportunities by partnering with fashion brands to create unique automotive designs or incorporating smart materials and technologies into vehicle interiors. ## Related on Trend Hunter - [Rock Band-Supporting Soccer Leagues](https://www.trendhunter.com/trends/uefa-champions-league.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Nightclub-Collaborative Graphic Streetwear](https://www.trendhunter.com/trends/techno-alliance.md) - [Streetwear Rock Joint Capsules](https://www.trendhunter.com/trends/palace-x-him.md) - [Rapper-Backed Vegan Accessories](https://www.trendhunter.com/trends/paris-the-family-x-gy-collection.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md)