# Inspiring Hip-Hop Narratives Jay-Z 'Rap is Poetry' Provides an Enlightening Insight to Music By Matt Ho | Published 2011-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jay-z-rap-is-poetry References: [lifelounge.au](http://www.lifelounge.com.au/blogs/katie/jay_z-on-decoded,-rap-is-poetry.aspx) & [youtube](http://www.youtube.com/user/rocawear) To promote his book 'Decoded,' Jay-Z shot an inspirational short video entitled Jay-Z 'Rap is Poetry.' The Jay-Z 'Rap is Poetry' clip depicts the rapper giving his insight on what he thinks hip-hop is all about. Given that this genre's version of mainstream releases are often a subject of controversy, the rapper is shedding a completely different light on the positive aspects of this increasingly popular style of music. As you listen to him talk, you get the sense that Jay-Z is passionate about music and the figures who have inspired him. He's clearly a man who appreciates the true craft of an artist. This short really shows a different side of Jay-Z. It sheds the glamorous music videos and the bling for an honest introspective piece that's thought provoking. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Hip-hop Narratives:** Opportunity for artists and influencers to share personal stories and perspectives through hip-hop music. - **Positive Image of Hip-hop:** A shift in mainstream perception to highlight the artistic and inspirational aspects of hip-hop. - **Authenticity in Music:** Demand for genuine and introspective content, emphasizing the true craft of artists. ### Who This Affects Most - **Entertainment:** Potential for artists, record labels, and entertainment companies to promote and explore the positive narratives within hip-hop. - **Publishing:** Opportunity for publishers to release books and articles that uncover the stories and insights behind hip-hop music. - **Film and Video Production:** Rise in demand for introspective and thought-provoking short films or documentaries that showcase the authentic side of artists like Jay-Z. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Rapper-Backed Happiness Journals](https://www.trendhunter.com/trends/the-3x-happier-journal.md) - [Hip-Hop-Influenced Art Installations](https://www.trendhunter.com/trends/bric-house.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [AI Rap Generating Tools](https://www.trendhunter.com/trends/the-rap-generator.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md)