# Credit Crunched Rappers Jay-Z's Luxury Building Plans Fall on Jammed Ears By Going Like Sixty | Published 2009-01-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jay-z-big-plans-fall-on-jammed-ears References: [nytimes](http://www.nytimes.com/2008/12/27/nyregion/27developers.html?pagewanted=1&sq=blaichman&st=cse&scp=1) Jay-Z is a Donald Trump wannabe, but the credit crisis has killed his plans for a [deluxe apartment in the sky](https://www.trendhunter.com/trends/40-ph) for his lady love, Beyoncé Knowles. Before the recession, Jay-Z had also worked with a developer who had envisioned a wonderful area constructed around a former warehouse. He wanted to include a [five star hotel](https://www.trendhunter.com/trends/financial-centers) and boutiques and spas and restaurants that would be branded as ‘J Hotels.’ Alas, poor Jay-Z, if you can’t fund it yourself, the banks aren’t interested, and the whole project is kaput. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Real Estate:** Developing luxury apartments or branded hotels and amenities is a disruptive innovation opportunity for the real estate industry - **Celebrity Branding:** Creating branded hotels, spas, and restaurants associated with celebrities is a disruptive innovation opportunity for the hospitality industry - **Financing Alternatives:** Exploring alternative financing options, apart from traditional banks, is a disruptive innovation opportunity for the financial industry ### Sectors Adopting This - **Real Estate:** The real estate industry can explore innovative ways to develop luxury apartments and branded hotels and amenities - **Hospitality:** The hospitality industry can capitalize on celebrity branding by creating branded hotels, spas, and restaurants - **Financial Services:** The financial industry can develop alternative financing options to support projects that traditional banks may not be interested in ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Celebrity Crypto Debit Launches](https://www.trendhunter.com/trends/yzy-card.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md) - [Dynamic Reimagined Miami Penthouses](https://www.trendhunter.com/trends/jz-apartment.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Rapper-Backed Burger Menus](https://www.trendhunter.com/trends/joeunary.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Rapper-Collaborative Artful Carpets](https://www.trendhunter.com/trends/skyline-carpet.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md)