<!-- canonical: https://www.trendhunter.com/trends/jay-shells -->
<!-- robots: noindex -->

# Anti-Dog Poop Posters
Jay Shells Encourages New Yorkers to Pick Up After Their Pets

By Michael Hines | Published 2010-08-14 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/jay-shells
References: [laughingsquid](http://laughingsquid.com/street-artist-posts-anti-dog-poop-posters-around-new-york-city/) & [jayshells](http://jayshells.com/)

Jay Shells is a New York City artist who recently asked citizens of the city to pick up after their pets with this creative poster. The poster features a dog pooping and even offers onlookers [biodegradable bags](https://www.trendhunter.com/trends/biobased-poop-bags) for handling the waste.

Jay Shells is the artist behind the [Subway Etiquette project](https://www.trendhunter.com/trends/follow-the-frank-line), a series of pamphlets with instructions on how to behave on the city's subways. Jay Shells’ anti-dog poop are a great example of how one person can use art to rally for change. This is change we can believe in, people.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 43% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### Key Themes Behind This Trend

- **Art for Activism:** The use of art and creative messaging as a means of advocating for social change by inspiring action.
- **Environmental Awareness Campaigns:** Creative campaigns and initiatives focused on raising awareness and inspiring action around environmental issues.
- **Community-led Behavior Change:** Engaging members of a community in efforts to change behavior and promote responsible actions and behaviors.

### Where This Applies

- **Art and Design:** Opportunities for artists, designers and other creative professionals to leverage their skills and talents to create change.
- **Environmental Organizations:** Organizations focused on environmental conservation, sustainability, and advocacy.
- **Advertising and Marketing:** Opportunities for businesses and brands to create messaging and campaigns aimed at promoting responsible actions and behaviors.

## Related on Trend Hunter

- [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md)
- [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md)
- [Pop-Up Pet Screenings](https://www.trendhunter.com/trends/lamph-posts.md)
- [Pet Waste Bag Cards](https://www.trendhunter.com/trends/fathers-day-poop-bag-cards.md)
- [Waste-Activated Digital Trees](https://www.trendhunter.com/trends/lit-by-sht.md)
- [Tropical-Scented Dog Bags](https://www.trendhunter.com/trends/peach-lotus-scented-poop-bags.md)
- [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md)
- [Urban Pet Hydration Stations](https://www.trendhunter.com/trends/jalashay.md)
- [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)
