# Surface-Ripened Plant-Based Cheeses The Jay & Joy Albert Plant-Based Camembert is Smooth By Michael Hemsworth | Published 2025-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jay-joy-albert References: [naturalproductsonline](https://www.naturalproductsonline.co.uk/whats-new-in-store/jay-joy-albert/) & [jay-joy](https://www.jay-joy.com/?srsltid=AfmBOor9q2E309TrknYwWksw5rmTmUwvdjZN7U10uTzZc71o1Hu-wGc4&logged_in_customer_id=&lang=en)  The Jay & Joy Albert plant-based camembert is a high-quality cheese alternative for vegan consumers and curious foodies alike to choose as a [dairy-free option](https://www.trendhunter.com/trends/plantbased-dairy) that's perfect for entertaining. The product is crafted with a plant-based recipe that's smooth, creamy and melty in the middle to perfectly replicate the taste and texture of traditional camembert cheese. The product is paired with a delicately flowery rind that works with the interior to evolve in its flavor profile from sweet and unctuous to more intense tasting notes. The Jay & Joy Albert plant-based camembert is made in France and maintains a gluten-free recipe that's also Vegan Certified to make it a must-try for entertaining to add onto a [charcuterie board](https://www.trendhunter.com/trends/vegan-cheese-masterclass). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 50% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Artisan Cheeses:** A surge in plant-based artisan cheeses is catering to consumers seeking gourmet vegan food options without sacrificing traditional flavors. - **Vegan Entertaining:** The popularity of vegan entertaining options is increasing, as consumers demand products that effortlessly integrate into traditional dining experiences. - **Gluten-free Indulgence Foods:** A growing market for gluten-free indulgence foods presents an opportunity for crafting luxury food items suitable for a wider range of dietary needs. ### Industries Being Reshaped - **Vegan Food Production:** Vegan food production is expanding to include high-quality alternatives to conventional cheese, offering new possibilities for satisfying gourmet tastes. - **Specialty Food Retail:** Specialty food retail is embracing plant-based innovations to attract consumers looking for diverse and gourmet vegan products. - **Sustainable Food Manufacturing:** Sustainable food manufacturing is being redefined with the advancement of plant-based products that emulate traditional dairy characteristics. ## Related on Trend Hunter - [Naturally Ripened Plant-Based Cheeses](https://www.trendhunter.com/trends/future-of-cheese.md) - [Camembert-Inspired Vegan Cheeses](https://www.trendhunter.com/trends/violife-le-rond-camembert-flavour.md) - [Soy-Free Vegan Soft Cheeses](https://www.trendhunter.com/trends/le-rond-camembert.md) - [French-Style Cashew Cheeses](https://www.trendhunter.com/trends/alpine-svviss.md) - [Bakeable Cheese Alternatives](https://www.trendhunter.com/trends/baking-bert.md) - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md) - [Plant-Powered Spreadable Crèmes](https://www.trendhunter.com/trends/brie-creme.md) - [Extra-Creamy Plant-Based Cheeses](https://www.trendhunter.com/trends/boursin-plantbased.md) - [Plant-Powered Aged Cheeses](https://www.trendhunter.com/trends/umyum.md)