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# Organic Money Holders
The Jay Cousins Wallet was Fashioned Out of Kitchen Ingredients

By Meghan Young | Published 2010-05-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jay-cousins-wallet
References: [psfk](http://www.psfk.com/2010/05/pics-diy-wallet-made-out-of-common-kitchen-ingredients.html) & [thewavingcat.posterous](http://thewavingcat.posterous.com/gorgeous-bioplastics-wallet-made-at-open-desi)

Although I don't know if I would feel safe storing my money in something that is essentially edible, the Jay Cousins wallet is still pretty neat. This [do-it-yourself project](https://www.trendhunter.com/trends/reaf-wallet) shows that if you're sick of the [typical, quality leather wallets](https://www.trendhunter.com/trends/proof-wallet) on the market, you can always fashion one for yourself out of [kitchen ingredients](https://www.trendhunter.com/trends/limited-croissant-bag).

According to PSFK, the Jay Cousins wallet is "made out of a bioplastic created with starch, water, vinegar and glycerine." Utilizing laser-cut techniques and good old fashioned stitching, this is definitely one wallet that you won't see on every person.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 9% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What's Driving This Trend

- **Biodegradable Wallets:** Disruptive innovation opportunity: Create biodegradable wallet options that appeal to environmentally conscious consumers.
- **DIY Fashion:** Disruptive innovation opportunity: Develop DIY fashion kits that allow consumers to create their own unique and personalized accessories.
- **Alternative Materials:** Disruptive innovation opportunity: Explore the use of unconventional materials, such as kitchen ingredients, to create innovative and eco-friendly products.

### Who This Affects Most

- **Fashion Accessories:** Disruptive innovation opportunity: Introduce sustainable and unconventional materials into the fashion accessory industry for a more eco-friendly and unique product offering.
- **DIY Market:** Disruptive innovation opportunity: Tap into the growing DIY market by offering creative and sustainable DIY fashion projects and kits.
- **Bioplastics:** Disruptive innovation opportunity: Invest in research and development of bioplastics to create sustainable and biodegradable alternatives for various industries, including fashion accessories.

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