# Masculine Brocial Media 'Jaxx' is the Ultimate App for Alpha Males By Harris Jay Rosenberg Alterman | Published 2012-04-05 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/jaxx References: [psfk](http://www.psfk.com/2012/04/social-network-bros.html) & [jaxxapp](http://jaxxapp.com/) Phil Mark, Frank Horton and Ben Sobczak all thought social media was too female-oriented, so they invented 'Jaxx.' This particular social media system is strictly made for men looking to "bro out." Like most [social media channels](https://www.trendhunter.com/trends/mozi-private-social-network), Jaxx allows users to add friends. Once one's friend list is populated, Jaxx offers a number of special features. Guys can create [challenges for each other involving sports](https://www.trendhunter.com/trends/challengeme), poker and other male-focused activities. There is also a message system that allows users to send a message and the receiver cannot open it until they arrive at a specific location, such as the basketball court. Jaxx has currently been developed for the [iPhone](https://www.trendhunter.com/trends/bubbl-widget) and plans to go live in July of 2012. The team is also working on developing the system for Android users. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Male-focused Social Media:** The rising trend of male-focused social media creates opportunities for companies to cater to a previously untapped market. - **Bro-friendly Apps:** Developing bro-friendly apps for men can offer disruptive innovation by providing unique features tailored to male interests. - **Location-based Messaging:** Location based messaging is an emerging trend in social media, and Jaxx's message system indicates an opportunity to capitalize on this innovation. ### Where This Applies - **Social Media:** The emergence of male-focused social media offers growth opportunities for the social media industry. - **Technology:** The expansion of bro-friendly apps offers opportunities for the technology industry to cater to a previously untapped male market. - **Sports and Entertainment:** Bro-friendly apps such as Jaxx cater to male interests in sports and entertainment, offering opportunities for growth in related industries. ## Related on Trend Hunter - [Taboo Men's Health Apps](https://www.trendhunter.com/trends/mojo-1.md) - [Invitational Social App Expansions](https://www.trendhunter.com/trends/bluesky-app.md) - [Social Fitness Partnerships](https://www.trendhunter.com/trends/sports-partners.md) - [Internet-Free Messaging Apps](https://www.trendhunter.com/trends/bitchat.md) - [Social Media-Inspired Hookup Apps](https://www.trendhunter.com/trends/grindr-right-now.md) - [Connective Men's Wellness Apps](https://www.trendhunter.com/trends/find-a-mens-group.md) - [Gen Z Job Platforms](https://www.trendhunter.com/trends/jobamax-app.md) - [Queer Dating Apps](https://www.trendhunter.com/trends/motto.md) - [Calendar-Coordinating Social Apps](https://www.trendhunter.com/trends/clyx-app.md)