# Masculine Under-Eye Gel Masks Jaxon Lane Bro Mask Eye Gels Have 3% Niacinamide By Michael Hemsworth | Published 2025-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jaxon-lane-bro-mask-eye-gels References: [shop.uncrate](https://shop.uncrate.com/products/bro-mask-eye-gels-cooling-eye-gels-6-pack) & [jaxonlane](https://jaxonlane.com)  The [Jaxon Lane](https://www.trendhunter.com/trends/skincare-routine) Bro Mask Eye Gels are a skincare product for consumers to incorporate into their routine as a way to combat against the occurrence of dark circles and more. The product comes in the form of [hydrogel patches](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask) that can be easily applied to the area under the eye where they will go work combating against puffiness, fine lines and dark circles. The patches are crafted with bakuchiol that will work with caffeine to smooth out, depuff and brighten the area around the eyes. The Jaxon Lane Bro Mask Eye Gels are also packed with a blend of 3% niacinamide, [collagen, peptides, hyaluronic acid](https://www.trendhunter.com/trends/collagen-eye-masks), licorice and ginger. The patches come in sixes of six pairs, are fragrance-free and cruelty-free. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 50% | Freshness: 33% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Men's Skincare Revolution:** A surge in demand for targeted men's skincare products is disrupting the beauty industry by emphasizing gender-specific formulations. - **Ingredient Transparency:** Consumers are increasingly gravitating towards skincare products with transparent ingredient lists, sparking a shift towards more informed purchasing decisions. - **Eco-conscious Beauty:** The popularity of cruelty-free and fragrance-free products is leading to more sustainable approaches in the skincare sector. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry is experiencing rapid growth in men's grooming products, leading to expanded market segments. - **Wellness and Self-care:** Heightened awareness of self-care routines is driving innovation in the wellness industry, particularly in products targeting stress-related skincare issues. - **Green and Ethical Retail:** Retailers focused on eco-friendly and ethical products are capitalizing on consumer demand for sustainable beauty solutions. ## Related on Trend Hunter - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Algae-Based Eye Serums](https://www.trendhunter.com/trends/well-kept-by-the-y-code.md) - [Masculine Eye Moisturizers](https://www.trendhunter.com/trends/dark-circles-eye-rescue.md) - [Masculine LED Skincare Masks](https://www.trendhunter.com/trends/lumin-luminator.md) - [Multi-Functional Eye Serums](https://www.trendhunter.com/trends/brightening-eye-serum.md) - [Multi-Action Eye Patches](https://www.trendhunter.com/trends/peptide-collagen-hydrogel-eye-patch.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md)