# Sustainable Dog Toy Activations Jax & Bones Opens Holiday Pop-Up in Southern California By Grace Mahas | Published 2019-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jax-bones References: [petage](https://www.petage.com/jax-bones-opens-holiday-pop-up-in-southern-california/) & [jaxandbones](https://jaxandbones.com/) Jax & Bones, the [sustainable dog bed and toys](https://www.trendhunter.com/trends/biting-edge-1) company, launched a [holiday pop-up store](https://www.trendhunter.com/trends/treat-shoppe) SOCO + The OC Mix in Costa Mesa, California -- a highly sought after community destination. The holiday boutique will feature the brand's new fall products including its beloved range of eclectic beds made from ethically and sustainably sourced ingredients. Founder & CEO Tina Nguyen commented, “Since I first launched Jax & Bones, there was always a bigger picture to spread our wings and expand within the retail marketplace. From launching our brand new online e-commerce store this year to the holiday pop-up, the vision is truly coming to fruition, and we feel this is the beginning of many more exciting collaborations to come.” Image Credit: Jax & Bones ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Sustainable Products:** Disruptive innovation opportunity: Create sustainable pet products using ethically and sustainably sourced ingredients. - **Pop-up Retail:** Disruptive innovation opportunity: Utilize pop-up stores as a marketing strategy to reach new customers and test new product ideas. - **Online E-commerce:** Disruptive innovation opportunity: Develop an online platform for selling and showcasing eco-friendly pet products. ### Who This Affects Most - **Pet Products:** Disruptive innovation opportunity: Introduce eco-friendly and sustainable options within the pet product industry. - **Retail:** Disruptive innovation opportunity: Incorporate pop-up stores and sustainable products to enhance the retail experience. - **E-commerce:** Disruptive innovation opportunity: Build an online marketplace specifically for eco-conscious pet owners. ## Related on Trend Hunter - [Holiday-Ready Pop-Up Stores](https://www.trendhunter.com/trends/oak-and-luna.md) - [Collaborative Dog-Focused Toys](https://www.trendhunter.com/trends/bark-1.md) - [Sustainable Premium Pet Accessories](https://www.trendhunter.com/trends/premium-pet-accessories1.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Plush Pet Hotels](https://www.trendhunter.com/trends/jellycat-dog-hotel.md) - [Pop-Up Dog Parks](https://www.trendhunter.com/trends/unleashed-dog-park.md) - [Festive Dog Toys](https://www.trendhunter.com/trends/festive-dog-toys.md) - [Dog Birthday Cake Toys](https://www.trendhunter.com/trends/dog-birthday-cake-toy.md) - [Colorful Textile Pet Accessories](https://www.trendhunter.com/trends/probapaws.md)