# Feminine Fitness Trackers The Jawbone UP2 is for Tracking and Connecting All Lifestyle Aspects By Michael Hemsworth | Published 2015-12-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jawbone-up2 References: [jawbone](https://jawbone.com/store/buy/up2?clickid=3Su37GSjUW3d13MRqj164WCBUkXXgcRdrXRPVM0&ir_cid=2939&utm_source=10078&ir_affid=10078&utm_campaign=Affiliates&utm_medium=IR&ir_clickid=3Su37GSjUW3d13MRqj164WCBUkXXgcRdrXRPVM0&color=oat&design=spectrum&design_mod=thin) & [jawbone](https://jawbone.com) When it comes to holiday gifts, technology has been something usually directed towards male consumers, but the Jawbone UP2 is here to offer the ladies a way to get in on the technology action. Although not strictly for women, the Jawbone UP2 is designed with a more aesthetically pleasing design that's available in fashionable color options that makes it suitable for consumers of all kinds. The Jawbone UP2 is indeed capable of [tracking fitness](https://www.trendhunter.com/trends/allai-wearable1), but it's also for [tracking rest](https://www.trendhunter.com/trends/whoop-50) as well as working as a wearable that will alert you of smartphone notifications. The Jawbone UP2 features a battery that can last up to ten days on a single charge. The Jawbone UP2 can be purchased in one of two texturized versions including the Circle Lightweight strap and the Diamond Classic Flat Strap. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Gender-inclusive Fitness Trackers:** Opportunity to develop fitness trackers that cater to the needs and preferences of all genders. - **Fashionable Wearable Technology:** The demand for aesthetically pleasing wearable devices that combine style and functionality. - **Connected Fitness and Wellness:** Integration of fitness tracking, sleep monitoring, and smartphone notifications in a single device. ### Where This Applies - **Wearable Technology:** Expand the market for fashion-forward fitness trackers by introducing innovative features and designs. - **Fashion and Accessories:** Collaborate with technology companies to create stylish fitness trackers that seamlessly blend into everyday fashion. - **Health and Wellness:** Develop digital health solutions that integrate multiple aspects of wellness, including fitness tracking and sleep monitoring. ## Related on Trend Hunter - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [All-Day Wellness Wearable Trackers](https://www.trendhunter.com/trends/garmin-vvosmart-5.md) - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md) - [Wearable Health Trackers](https://www.trendhunter.com/trends/oura-ring-41.md) - [Trainer-Approved Fitness Trackers](https://www.trendhunter.com/trends/itouch-air-4-jillian-michaels-edition.md) - [Discreet Health-Tracking Earrings](https://www.trendhunter.com/trends/lumia-2.md) - [Demure Blood Pressure Bracelets](https://www.trendhunter.com/trends/aktiia-wearable-blood-pressure-monitor.md)