# Separated Midsole Sneakers Footpatrol and Givenchy Join To Create the JAW Sneaker Model By Amy Duong | Published 2018-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jaw-sneaker References: [hypebeast](https://hypebeast.com/2018/9/footpatrol-givenchy-jaw-sneaker) & [footpatrol](http://footpatrol.com/) London-based retail label Footpatrol works in collaboration with luxury fashion house [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) on the captivating JAW sneaker model. The exclusive shoe is [highly limited, with only 100 pairs](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9) crafted in total. The original high-cut version made its first debut last month, and this one boasts a low-cut silhouette. It is the first-ever sneaker design created by Claire Waight Keller, who is Givenchy's newest Artistic Director. The new JAW sneaker is finished in a [grey tonal option](https://www.trendhunter.com/trends/flat-pewter) but the highlighting element lies at its unique sole designed to represent teeth as a nod to its name. For contrasting details, there are touches of red detail across the heel tab, heel area, and the tongue. It is complete with a graphic that reads "1/100" on the side to reference its exclusivity. The sneakers will be available exclusively at the London and Paris Footpatrol locations beginning September 28th. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Footwear:** The trend of collaborations between retail labels and luxury fashion houses creates opportunities for disruptive innovation in the sneaker industry. - **Limited Edition Sneakers:** Limited edition releases with unique design elements and exclusivity are driving the demand for specialized footwear, presenting disruptive opportunities for brands to create collectible products. - **Artistic Director Sneaker Designs:** The emergence of sneaker collaborations with fashion industry artistic directors opens up possibilities for disruptive innovations that showcase unique design perspectives and aesthetics in the footwear market. ### Industries Being Reshaped - **Retail and Fashion:** The retail and fashion industries can leverage collaborative sneaker designs to attract consumers who are seeking exclusivity and unique fashion statements. - **Luxury Goods:** Luxury goods industries can explore limited edition sneakers to enhance brand value and cater to high-end consumers looking for rare and collectible footwear. - **Footwear Manufacturing:** The footwear manufacturing industry has an opportunity to collaborate with artistic directors to create innovative and visually appealing sneaker designs that stand out in the market. ## Related on Trend Hunter - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Collaborative Stealthy Sneakers](https://www.trendhunter.com/trends/jabbar-dress-lo.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Sleek Greyscale Collaborative Sneakers](https://www.trendhunter.com/trends/flat-pewter.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md)