# Oat Milk Energy Drinks Monster’s New Java Monster Farmer’s Oats is a Vegan-Friendly Energy Drink By Katherine Pendrill | Published 2019-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/java-monster References: [foodbeast](https://www.foodbeast.com/news/java-monsters-new-oatmilk-energy-drink-completely-vegan/) In an effort to make its products more accessible to vegans, Monster’s new Java Monster Farmer’s Oats is made with a non-dairy milk option. Monster’s new Java Monster Farmer’s Oats beverage is a vegan-friendly energy drink. The drink starts with [rich coffee](https://www.trendhunter.com/trends/unconform), which is then boosted with a [plant-based version](https://www.trendhunter.com/trends/oatly-iced-coffees) of Moster's signature energy blend. The ultra-caffeinated drink is then blended with a vegan-friendly [oat milk](https://www.trendhunter.com/trends/readytodrink-oat-lattes), which is made by soaking oats and straining them to create a frothy creamer. The Farmer's Oats version of the new drink also boasts notes of cinnamon, brown sugar, and vanilla, which gives it a taste similar to that of an oatmeal cookie. For vegans looking for a tasty way to caffeinate, the new Java Monster Farmer’s Oats drink is available nationwide as of October 28th. Image Credit: *Monster.* ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vegan-friendly Energy Drinks:** Disruptive innovation opportunity: Develop new energy drink options that cater to the growing vegan market by using plant-based milk alternatives. - **Oat Milk Beverages:** Disruptive innovation opportunity: Create different oat milk-based drinks with unique flavors and health benefits to meet the rising demand for dairy-free alternatives. - **Vegan Convenience Drinks:** Disruptive innovation opportunity: Introduce convenient and healthy ready-to-drink options for vegans, offering a range of flavors and functional benefits. ### Sectors Adopting This - **Energy Drinks:** Disruptive innovation opportunity: Explore new ingredients and flavor combinations to create innovative energy drinks that cater to diverse dietary preferences, including vegan-friendly options. - **Plant-based Milk:** Disruptive innovation opportunity: Expand the plant-based milk market by developing new and innovative products, such as oat milk, for various applications including beverages, desserts, and cooking. - **Beverage Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create innovative and sustainable beverages that align with consumer preferences, like vegan-friendly and plant-based options. ## Related on Trend Hunter - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md)