Spanish sculptor Jaume Plensa has made his mark internationally with his massive plastic sculptures, attracting visitors from all over the world. Plensa is also known to dive into mixed-media art to create amazing drawings and etchings that are seen in many exhibitions.
Jaume Plensa has a contemporary vision and is able to mix cultures and ideas to create an imaginary world for audiences.
Implications - The saying that size is everything really can reign true in the eyes of consumers who are constantly trying to out-do their peers. By creating larger-than-life attractions like this sculpture, destinations become more desirable to visit for consumers that are hungry for a spectacle and whatever you want to share is more likely to receive viral attention.