# Opportunity-Providing Backpacks Jatalo Products Help Supply Kids with a Year's Worth of Textbooks By Andrew Robertson | Published 2012-06-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jatalo References: [jatalo](http://jatalo.com/) Aditya Viswanathan, founder of Jatalo, was on a trip to India when he discovered that many children could not go to school simply because the price of textbooks was too high. After discovering that several teachers were sponsoring individual children from their own salary, Viswanathan decided to create Jatalo as a way to provide children from around the world with the opportunity to receive the education that they were so willing to achieve. For every backpack sold from Jatalo, one child is provided with the necessary textbooks for one full school year. Profiles on the website allow donators to see the impact of their purchase by connecting them with the individuals that they are helping. The backpacks are inspired by communities from around the globe and have authentic color schemes that relate back to their culture of influence. Heritage, culture and community complement each other in creating a high-quality backpack that supports educational endeavors throughout the world. **Contact Information** Jatalo [website](http://jatalo.com/) Jatalo on [Facebook](http://www.facebook.com/jatalo) Jatalo on [Tumblr](http://jatalo.tumblr.com/) Jatalo on [LinkedIn](http://www.linkedin.com/company/2487608?trk=tyah) Jatalo on [YouTube](http://www.youtube.com/jataloinc) Jatalo on [Vimeo](http://vimeo.com/jatalo) Jatalo on [Pinterest](http://pinterest.com/jatalo/) Jatalo on [Twitter](http://twitter.com/jataloinc/) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Affordable Education:** Providing backpacks with textbooks at a lower cost allows more children to have access to education. - **Social Impact Purchases:** Connecting donators with the individuals they are helping creates a sense of fulfillment and encourages more socially-conscious buying. - **Cultural Inspiration:** Designing backpacks with authentic color schemes from various communities promotes cultural diversity and appreciation. ### Where This Applies - **Education:** The initiative to provide textbooks through backpacks creates opportunities for innovation in affordable educational solutions. - **Retail:** The concept of social impact purchases opens up new possibilities for retailers to incorporate philanthropy into their business models. - **Fashion:** Designing backpacks with cultural inspiration presents opportunities for collaboration with global artisans and designers. ## Related on Trend Hunter - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Travel-Ready Backpacks](https://www.trendhunter.com/trends/venture-pack-system.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Adaptive School Backpacks](https://www.trendhunter.com/trends/adidas-adaptive-backpack.md) - [Homeless Support Backpacks](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Dynamic Inclusion-Focused Backpacks](https://www.trendhunter.com/trends/easyon.md)