# Bold Gritty Fashion Ads The JASU Fall 2013 Campaign Stars Top Model Hanne Gaby Odiele By Meghan Young | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jasu-fall-2013 References: [fashiongonerogue](http://fashiongonerogue.com/hanne-gaby-odiele-stars-in-jasu-fall-2013-campaign/) & [jasu](http://jasu.com/) The JASU Fall 2013 ad campaign was shot in both an artfully dilapidated room and a modern studio. The former complements the [chic eclectic outfits](https://www.trendhunter.com/trends/contemporary-femininity) in every way from color to texture while the latter simply showcases the latest wares the Australian retailer is set to carry for the upcoming season. Chock full of [bold patterns, metallic fabrics](https://www.trendhunter.com/trends/jiyongkim-fw25) and neutral hues, the JASU Fall 2013 ad campaign will entice women on various levels while also encouraging them to keep up the playfulness of summer in a way that also suits autumn. Shot by photographer Georges Antoni, the Jasu Fall 2013 [ad campaign stars top model](https://www.trendhunter.com/trends/winter-2025-campaign) Hanne Gaby Odiele. The Belgian beauty was outfitted by stylist Katrina Sheiles, who pulled pieces from Rebecca Vallance, Dion Lee and Ellery. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bold Fashion Ads:** Fashion brands can take inspiration from JASU's use of bold patterns, metallic fabrics and neutral hues to create ads that entice and inspire women. - **Eclectic Fashion Line:** Designers can consider incorporating a mix of playful and chic elements in their fashion lines, like JASU's Fall 2013 collection. - **Artistic Fashion Photography:** Fashion photographers can experiment with shooting in contrasting locations, like the dilapidated room and modern studio in JASU's ad campaign. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can stay ahead of the curve by offering eclectic styles, bold patterns, metallic fabrics and neutral hues in line with JASU's latest ad campaign. - **Fashion Design:** Fashion designers can create designs with a mix of playful and chic elements, inspired by JASU's Fall 2013 collection. - **Fashion Photography:** Fashion photographers can experiment with shooting in contrasting locations to produce artistic and intriguing photographs, like JASU's Fall 2013 ad campaign. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)