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# Elegant Grapevine Branding
Jaspi Blanc Wine Packaging Unveils an Organic Honesty

By Amelia Roblin | Published 2011-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jaspi-blanc-wine-packaging
References: [lovelypackage](http://lovelypackage.com/jaspi-blanc/) & [atipus](http://www.atipus.com/portfoli_fitxa.php?id=198&idtipus=2)

I admit to being label shopper when it comes to choosing vino, and as much as I love to be impressed by [exotic graphics](https://www.trendhunter.com/trends/Rithms-Enlite), it's an aesthetic like that of Jaspi Blanc Wine packaging that deserves the most attention.

Atipus Graphic Design orchestrated the bottle's beautiful branding with a clean while sticker embellished by the burgeoning branch of a tree. Gilded leaves shine in the light, attracting attention to this otherwise subtle instance of [organic marketing](https://www.trendhunter.com/trends/vinca-organic-pale-ros).

Gold, grey and white are the only hues used within the decoration of the [Spanish alcoholic beverage](https://www.trendhunter.com/trends/curated-european-wine), depicting a single gorgeous bough which bears the succulent grapes. The appearance of this product refers directly to its origin, gracefully framing the fruitful vineyard in Jaspi Blanc Wine packaging.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 52% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Clean Packaging Design:** Clean and minimalist packaging designs like Jaspi Blanc Wine's label are gaining attention and appeal to consumers.
- **Organic Marketing:** Organic marketing strategies that incorporate natural imagery, like the use of a tree branch on Jaspi Blanc Wine's label, are resonating with consumers.
- **Origin-depicting Packaging:** Packaging designs that visually represent the origin or source of a product, such as the depiction of a vineyard on Jaspi Blanc Wine's packaging, are becoming popular.

### Industries Being Reshaped

- **Wine and Alcoholic Beverages:** The wine and alcoholic beverages industry can explore clean packaging designs that highlight the authenticity and origin of their products.
- **Graphic Design:** The graphic design industry can leverage the trend of organic marketing to create visually appealing, nature-inspired packaging designs.
- **Consumer Packaged Goods:** Companies in the consumer packaged goods industry can adopt origin-depicting packaging designs to connect with environmentally conscious consumers.

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