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# Crisply Austere Fashion
The Jason Wu Resort 2015 Collection is Inspired by the Work of Dieter Rams

By Meghan Young | Published 2014-06-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jason-wu-resort-2015
References: [style](http://www.style.com/fashionshows/review/2015RST-JASONWU/) & [jasonwustudio](http://www.jasonwustudio.com/)

The [Jason Wu Resort](https://www.trendhunter.com/trends/native-shoes-x-jason-wess-waverly) 2015 collection is so crisply immaculate, the fashion is well suited for a woman who thrives on neat order. Interestingly, it was inspired by the work of German industrial designer Dieter Rams, who is famous for a set of austere record players and radios made for [Braun](https://www.trendhunter.com/trends/minimalist-wireless-speaker) in the late 50s and 60s. "Playing with a ladylike aesthetic with a new set of eye," he states, he references the Rams' chalky, neutral palette and understated plastic- or leather-covered hardware.

[Clean and minimalist](https://www.trendhunter.com/trends/heritage-core), the Jason Wu Resort 2015 collection is a departure from his previous lines. Style.com poses the astutely observed question, "Has his short time at Hugo Boss started to rub off on Jason Wu's own line?"

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 85% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Minimalist Fashion:** The Jason Wu Resort 2015 collection showcases a clean and minimalist aesthetic, representing a growing trend in the fashion industry.
- **German Design Influence:** The use of Dieter Rams' work as inspiration highlights the trend of incorporating German design principles into fashion, presenting opportunities for collaborations between fashion and industrial designers.
- **Cross-pollination of Fashion Brands:** The influence of Jason Wu's work at Hugo Boss on his own line suggests a trend of cross-pollination between fashion brands, creating opportunities for collaboration and innovation within the industry.

### Who This Affects Most

- **Fashion:** The Jason Wu Resort 2015 collection's minimalist style reflects a trend in the fashion industry towards clean and understated designs.
- **Design:** The use of Dieter Rams' work as inspiration opens up opportunities for collaborations between the fashion and industrial design industries, resulting in innovative and functional fashion items.
- **Collaborative Marketing:** The cross-pollination of fashion brands, as seen with Jason Wu's work at Hugo Boss, suggests a trend in the industry towards collaborative marketing initiatives, allowing brands to leverage each other's expertise and expand their reach.

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