# Air-Freshener Shirts This Jason Wu Collaboration with Nate Lowman Smells Amazing By Jessica Marren | Published 2013-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jason-wu-collaboration References: [highsnobiety](http://www.highsnobiety.com/2013/05/30/jason-wu-nate-lowman-air-freshner-t-shirt/) This Jason Wu collaboration with Nate Lowman is a fresh idea which makes for a good smelling garment. The duo came together to make this air-freshener t-shirt. As a new and interesting idea, this white tee is limited edition. The shirt is a relaxed fit made from 100% cotton. The shirt was designed to be a unisex piece. This Jason Wu collaboration with American artist Nate Lowman is to benefit the Young Friends of ACRIA. If you are someone who likes to [purchase clothing that serves a purpose](https://www.trendhunter.com/trends/wellen-patinatech-tshirt), this limited edition air-freshener t-shirt is a vital piece to add to your wardrobe. The simplicity of this garment adds to the chic style. The shirt is all-white with a black evergreen air-freshener spray painted directly in the center of the chest. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Air-freshener Clothing:** The collaboration between Jason Wu and Nate Lowman introduces the trend of incorporating air-fresheners into garments, creating a unique sensory experience. - **Limited Edition Fashion:** The release of this exclusive air-freshener t-shirt showcases the trend of creating limited edition clothing items, appealing to collectors and fashion enthusiasts. - **Artistic Collaborations:** The partnership between Jason Wu and Nate Lowman highlights the trend of artists collaborating with fashion designers, merging art and wearable fashion into one product. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers have the opportunity to explore the integration of air-fresheners into clothing items, providing customers with a unique sensory experience that sets their products apart. - **Fashion Design:** Fashion designers can take inspiration from this collaboration between Jason Wu and Nate Lowman to create limited edition items that appeal to collectors and create a sense of exclusivity. - **Art and Fashion:** The merging of art and fashion in this collaboration presents opportunities for both industries to partner and create innovative products that appeal to art enthusiasts and fashion lovers alike. ## Related on Trend Hunter - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Fragrance-Defusing Hanger Designs](https://www.trendhunter.com/trends/ploud-hanger.md) - [Soap-Centric Fragrance Capsules](https://www.trendhunter.com/trends/studio-nicholson-x-perfumer-h.md) - [Antibacterial Perfume Collections](https://www.trendhunter.com/trends/w-dressroom-new-york.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Fragrant Americana Collabs](https://www.trendhunter.com/trends/the-cherry-collection.md)