# Golden Ray Heels The Jason Wu AW11 Shoe Collection is Classic with a Twist By Meghan Young | Published 2011-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jason-wu-aw11-shoe References: [fashionising](http://www.fashionising.com/shoes/b--The-classic-pump-with-a-twist-Jason-Wu-8969.html) & [jasonwustudio](http://jasonwustudio.com) The Jason Wu AW11 Shoe collection is classic and structure, yet feature interesting details that give each shoe that necessary twist to set it apart from other designs. Going hand in hand with the respected designer's [Fall 2011 bag](http://www.trendhunter.com/trends/jason-wu-bag-aw11) collection, the simple lines present in each shoe will make it a cinch to pair with just about any outfit. Granted, the Jason Wu AW11 Shoe collection does seem most appropriate for [evening wear](https://www.trendhunter.com/trends/mcqueen-holiday-2025). The [sophisticated footwear](https://www.trendhunter.com/trends/nudes-capsule) boasts gold spurts of deco-like rays that creep up the heels of some and wrap around the ankles of other, giving each pair of shoes a decadent aesthetic despite their otherwise [minimalist designs](https://www.trendhunter.com/trends/perforated-flats). In fact, these details are reminiscent of the pentecost doves and cloud tips found on his purses. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Classic Shoe Design:** The Jason Wu AW11 Shoe collection combines classic design elements with unique twists, presenting disruptive innovation opportunities for the shoe industry. - **Decadent Aesthetic:** The gold deco-like rays featured in the collection create a decadent aesthetic, offering disruptive innovation opportunities for luxury footwear brands. - **Minimalist Glamour:** The simple lines and minimalist designs of the collection bring a touch of glamour to everyday footwear, presenting disruptive innovation opportunities for the casual shoe industry. ### Where This Applies - **Shoe:** The Jason Wu AW11 shoe collection brings disruptive innovation opportunities to the high-end shoe industry by combining classic design with unique twists. - **Luxury Footwear:** The gold deco-like rays featured in the collection offer disruptive innovation opportunities for luxury footwear brands aiming to create a decadent aesthetic. - **Casual Shoe:** The simple lines and minimalist designs of the collection present disruptive innovation opportunities for the casual shoe industry by adding a touch of glamour to everyday footwear. ## Related on Trend Hunter - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Comfort-Forward Heel Collections](https://www.trendhunter.com/trends/vicki-collection.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md)