# Capturing Purse Contents Jason Travis' 'Persona' Reveals What Men and Women Carry Around By Michael Hines | Published 2010-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jason-travis References: [amusingplanet](http://www.amusingplanet.com/2010/08/whats-in-your-bag.html) & [flickr](http://www.flickr.com/photos/jasontravis/sets/72157603258446753/) Jason Travis has successfully managed to create a revealing and intimate photo series that doesn’t involve any nudity. His ‘Persona’ shoot captures the contents of ordinary [women's purses](https://www.trendhunter.com/trends/cleo-bag). Spoiler alert, women carry around *a lot* of stuff. Some of the stuff found in Jason Travis’ ‘Persona’ may surprise you. I certainly didn’t expect to see a Game Boy among all of the gadgets in a woman’s purse. Check out the links to see the entire amazing series. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Personal Belongings:** Exploring the contents of people's bags and purses provides insights into their personal belongings and lifestyle choices, presenting opportunities for personalized product recommendations and targeted marketing campaigns. - **Gendered Consumption:** Examining the differences in the items carried by men and women can uncover gender-specific consumer preferences, leading to the development of gender-focused products and tailored marketing strategies. - **Digital Necessities:** The prevalence of technology gadgets in people's bags highlights the increasing importance of digital devices in everyday life, offering opportunities for innovative tech accessories and on-the-go charging solutions. ### Where This Applies - **Retail:** Retailers can use data on the contents of people's bags to curate personalized product recommendations and create targeted marketing campaigns. - **Fashion:** Understanding the personal belongings carried by individuals can inform fashion designers and retailers on consumer preferences, enabling the creation of products that cater to specific lifestyle needs. - **Technology:** The presence of digital gadgets in people's bags presents opportunities for technology companies to develop innovative accessories, such as compact chargers and smart carrying cases. ## Related on Trend Hunter - [Feature-Rich Wallet Collections](https://www.trendhunter.com/trends/neocraft-wallet-collection.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Convertible Camera Carrying Solutions](https://www.trendhunter.com/trends/wandrd.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Arcade Game-Inspired Purses](https://www.trendhunter.com/trends/claw-purse.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Cargo Pocket-Adorned Backpacks](https://www.trendhunter.com/trends/general-research-parasite-bag.md) - [Gendered Concept-Exploring Furniture](https://www.trendhunter.com/trends/la-casa-dentro.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)