# Toe-Licking Hipsters Jason Nocito Photographs a Mishmash of Celebs and Campaigns By Meghan Young | Published 2011-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jason-nocito References: [lifelounge.au](http://www.lifelounge.com.au/photography/gallery/jason-nocito-photography.aspx) & [jasonnocito](http://jasonnocito.com/) Although some may look at Jason Nocito's work and think that it has a rather generic Terry Richardson style that is hugely popular right now, I see something a little more original. Yes, he is definitely a [candid, gritty photographer](https://www.trendhunter.com/trends/nonnas-cam) with an [eye for all things hipster](https://www.trendhunter.com/trends/hipstamatic), but Jason Nocito's portfolio is a mishmash of different influences. Incredibly diverse, it's actually quite hard to categorize Jason Nocito's photography. From [celebs to campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign), he seems to do it all in a nonchalant manner that creates a connection with the viewer. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Candid Photography:** Opportunity for disruptive innovation in developing new techniques for capturing genuine and unposed moments in photography. - **Hipster Aesthetics:** Opportunity for disruptive innovation in creating products and services that cater to the hipster culture, such as fashion, home decor, and lifestyle brands. - **Diverse Influences:** Opportunity for disruptive innovation in combining diverse artistic influences to create unique and original works of art and content. ### Who This Affects Most - **Photography:** Opportunity for disruptive innovation in the photography industry by introducing new technologies and techniques for capturing and editing photos. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating clothing and accessories that cater to the hipster aesthetic and lifestyle. - **Advertising:** Opportunity for disruptive innovation in the advertising industry by incorporating candid and nonchalant approaches to create more authentic and relatable campaigns. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md)