# Co-Branded Sneaker Cleaners Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit By Christopher Magsambol | Published 2016-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jason-markk References: [hypebeast](http://hypebeast.com/2016/1/patta-jason-markk-sneaker-cleaning-kit?utm_source=twitter&utm_medium=social&utm_campaign=twitter_post) & [jasonmarkk](http://jasonmarkk.com/) Shoe care brand Jason Markk and Amsterdam-based shoe retailer [Patta](https://www.trendhunter.com/trends/patta-air) recently released a [limited edition sneaker kit](https://www.trendhunter.com/trends/king-avanti). The unique collaboration boasts an all-black theme, with Jason Markk and Patta branding utilized throughout. Limited to only 1000 units worldwide, the kit includes a 4oz bottle of JM solution, along with a custom brush. The set is encased in a shoebox-mimicking package with an embossed Patta logo. Apart from the premium product itself, the packaging of the kit is quite impressive as well. The [blacked-out theme](https://www.trendhunter.com/trends/skope-black-leather) is prevalent in every part of the collection, with both brand logos getting equal attention. Targeting an extremely niche segment of consumers, this upscaled, yet minimalist product is sure to be a hit among sneaker enthusiasts. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Collaborations:** Opportunity for brands to team up for exclusive product releases that appeal to niche consumers. - **Premium Sneaker Care Products:** Potential for innovative, high-quality solutions and tools to maintain and clean expensive sneakers. - **Minimalist Packaging Design:** Demand for sleek and aesthetically pleasing packaging that enhances the overall product experience. ### Sectors Adopting This - **Footwear Retail:** Retailers can explore strategic partnerships and co-branded releases to attract sneaker enthusiasts. - **Personal Care Products:** Opportunity for brands to create premium sneaker care products and accessories for sneaker collectors. - **Packaging Design:** Design agencies and packaging manufacturers can cater to the demand for minimalist and visually appealing packaging concepts. ## Related on Trend Hunter - [Premium Hat-Cleaning Kits](https://www.trendhunter.com/trends/hatcare.md) - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Collaborative Technical Sneakers](https://www.trendhunter.com/trends/patta-air.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Streetwear-Informed Colorful Speakers](https://www.trendhunter.com/trends/emberton-ii.md) - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md)