# Hunk-Inspired Hard Soda Campaigns Owl's Brew Taps Jason Lewis for Its Spiked Pop Campaign By Kalin Ned | Published 2026-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jason-lewis References: [instagram](https://www.instagram.com/reels/DZDJfxJC_83/) [Owl's Brew](https://www.trendhunter.com/trends/spiked-pop) has launched a new campaign for its Spiked [Pop](https://www.trendhunter.com/trends/honey-pop) hard soda featuring actor Jason Lewis, who is best known for his role as Smith Jerrod on Sex and the City. This marketing initiative includes a short film that plays on the actor's early-2000s heartthrob persona with a self-aware, humorous tone. Owl's Brew's latest campaign is built around the tagline 'All Hunk, No Junk,' which nods to the brand's clean-label positioning. The ad nods to Jason Lewis's memorable 2003 episode appearance while highlighting Spiked Pop as a modern hard soda made without artificial sweeteners, additives, or artificial flavors. The beverage is offered in seven options, including Watermelon Lime, The Doc, Pineapple Dew, Cream Soda, Black Cherry, Strawberry Hibiscus, and Lemon Lime. Owl's Brew is a female-founded ready-to-drink beverage brand known for using real, clean ingredients. Image Credit: Owl's Brew ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 35% | Activity: 38% | Freshness: 82% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Celebrity Campaigns:** Early-2000s pop culture references paired with recognizable actors create space for beverage brands to turn familiar personas into playful, shareable product storytelling. - **Clean-label Hard Sodas:** Hard soda positioned around real ingredients and the absence of artificial additives reflects a premiumization path for consumers seeking indulgent alcohol with better-for-you cues. - **Self-aware Heartthrob Branding:** Humorous campaigns that reinterpret former sex-symbol identities offer a fresh way for challenger brands to blend entertainment, irony, and product differentiation. ### Where This Applies - **Ready-to-drink Alcohol:** The rise of flavored, clean-label spiked beverages signals new growth potential beyond seltzers for brands building convenience-led alcohol formats. - **Advertising and Marketing:** Celebrity-led short films with nostalgic humor represent an evolving branded content model where entertainment value can deepen consumer engagement. - **Consumer Packaged Goods:** Female-founded beverage brands using transparent ingredients and bold flavor portfolios are reshaping packaged drink innovation around authenticity and lifestyle appeal. ## Related on Trend Hunter - [Dating Profile Billboards](https://www.trendhunter.com/trends/simply-spiked-bold-moves.md) - [Soda-Inspired Jumbo Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness-x-olipop.md) - [Next-Gen Hard Sodas](https://www.trendhunter.com/trends/crooked-pop.md) - [Bold Berry-Flavored Sodas](https://www.trendhunter.com/trends/blackberry-vanilla.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Better-For-You Hard Sodas](https://www.trendhunter.com/trends/owls-brew-spiked-pop.md) - [Juicy Fruit Sodas](https://www.trendhunter.com/trends/bubly-pop.md) - [Extra-Vibrant Soda Packs](https://www.trendhunter.com/trends/vibes-party-pack.md) - [Nostalgic Hard Soda Lineups](https://www.trendhunter.com/trends/spiked-pop.md)