# Retro Romance Photoshoots Jason Kim It Had to be You Represents Lust in Every Decade By Gil Cohen | Published 2012-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jason-kim-it-had-to-be-you References: [designscene.net](http://www.designscene.net/2012/11/jason-kim-bullett.html) & [jasonkimphoto](http://jasonkimphoto.com/women) With all the models decked out in [vintage-looking apparel](https://www.trendhunter.com/trends/vintageinspired-jewelry), the Jason Kim It Had to be You photoshoot for Bullett magazine is a look at [gorgeously styled romance](https://www.trendhunter.com/trends/together-valentines-day). The styling, done by Jessica Bobince, is loud and vivacious, full of colors and patterns that scream fabulous. The decades represented in this editorial include the 20s, with a man reaching high up his girl's fishnets, the Andy Warhol-inspired 60s with big hair and bold eyes, the 70s with two long-haired dreamy males in [patterned suits](https://www.trendhunter.com/trends/vintage-styles), and grungy 80s and 90s with metallics, colored hair and tongue action. Each photo in the Jason Kim It Had to be You editorial captures a stylish couple in a loving embrace. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Fashion:** Opportunity for fashion brands to create retro-themed collections and capitalize on the nostalgia trend. - **Bold and Colorful Styling:** Opportunity for stylists to experiment with vibrant colors and patterns to create visually striking looks. - **Decade-specific Aesthetics:** Opportunity for photographers to explore different eras and create unique visual concepts inspired by specific decades. ### Where This Applies - **Fashion:** Fashion brands can incorporate vintage-inspired elements into their designs and capitalize on the trend. - **Photography:** Photographers can specialize in capturing retro aesthetics and offer unique visual concepts to clients. - **Styling:** Stylists can experiment with bold and colorful looks to create visually striking fashion editorials and campaigns. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)