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# Dark Derby-Inspired Fashion
Leather and Lace Take Over the Derby in the New Jason Kim Editorial

By  | Published 2013-05-08 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/jason-kim-editorial
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/05/derby-season-josephine-skriver-by-jason.html) & [vmagazine](http://www.vmagazine.com/site/content/1001/derby-season)

In his new editorial for V Magazine, Jason Kim has succeeded in transforming traditional derby fashion from play-it-safe pastels to risky choices involving a lot of leather. Titled ‘Derby Season,’ this editorial shows model Josephine Skriver in a series of all-black, no-nonsense outfits; it's an ironic twist on the usual derby fashion.

Each of the photos indicates a self-reflexive shift from the traditional to the [avant-garde](https://www.trendhunter.com/trends/khaotique-noir). One photo shows Skriver wearing a derby-style hat, but instead of the soft, floppy fabric the traditional derby visitor is accustomed to seeing, the piece is made entirely of a stiff, wiry material. Another shot shows Skriver holding a leather whip, while wearing pearls, leather gloves and a masculine derby-style hat, shattering the submissive female archetype.

With this editorial, Kim is clearly attempting to highlight the recent [rejection of traditional fashion by women](https://www.trendhunter.com/trends/songs-of-siren)—and the effect is staggering. These outfits are magnificently original and strong, but I doubt they’ll be seen at the Queen’s derby any time soon.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 72% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Dark Derby Fashion:** Traditional pastels are being replaced by risky choices which involve a lot of leather and black attire, transforming derby fashion.
- **Leather and Lace Fashion:** Leather and lace are being incorporated in Derby fashion, breaking traditional norms.
- **Self-reflexive Derby Style:** Derby style is undergoing a self-reflexive shift from traditional to avant-garde, showcased in recent photo-shoots.

### Sectors Adopting This

- **Fashion Industry:** Fashion designers can explore dark and edgy themes in their Derby collections, taking inspiration from leather and lace designs and creating unique pieces to break away from traditional pastels.
- **Luxury Industry:** Luxury brands can conduct research on consumer preferences for unconventional derby fashion and capitalize on this emerging trend.
- **Equestrian Industry:** The equestrian industry can explore ways to incorporate leather and lace in traditional equestrian wear to create a new range of Derby fashion attire.

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