# Spoiler Alert Subway Signs Jason Eppink Preserves the Mystery of the NYC Subway System By Michael Hines | Published 2010-08-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/jason-eppink References: [laughingsquid](http://laughingsquid.com/new-york-subway-spoiler-alert-signs-help-preserve-sense-of-adventure/) & [jasoneppink](http://jasoneppink.com/spoiler-alert/?pid=468) Jason Eppink’s [spoiler alert signs](https://www.trendhunter.com/trends/surreal-street-art-1) are meant to preserve the [mystery and wonder](https://www.trendhunter.com/trends/ef-go-ahead-tours) that comes with taking public transportation. These signs warn people not to look up if they don’t want to know where they are going. I will admit that riding random subways around the city does seem like fun. Tourists probably get a kick out of these signs; locals, not so much. When it comes to public transportation, knowledge is power. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Mystery Preservation:** Opportunity for innovative solutions that preserve the mystery and wonder of experiences, whether in transportation or other industries. - **Informative Discretion:** Potential for discreet and selective dissemination of information to enhance user experience and create unique interactions. - **Experiential Exploration:** Growing interest in spontaneous and exploratory experiences, prompting opportunities to design innovative services that cater to this desire. ### Sectors Adopting This - **Transportation:** Fun and creative opportunities in the transportation industry to introduce elements of surprise and suspense into the passenger journey. - **Tourism:** Innovations in the tourism industry that offer unconventional travel experiences by embracing spontaneity and promoting exploration. - **Entertainment:** Potential for disruptive innovations in the entertainment industry that focus on preserving the element of surprise and delight in various forms of media and experiences. ## Related on Trend Hunter - [Accessible Subway QR Codes](https://www.trendhunter.com/trends/colorful-qr-codes.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Child-Forward Travel Planning Kits](https://www.trendhunter.com/trends/trip-jones.md) - [Hot Dog Subway Campaigns](https://www.trendhunter.com/trends/follow-the-frank-line.md) - [Real-Time Subway Map Apps](https://www.trendhunter.com/trends/the-weekendest.md) - [Cheeky Inaccurate Language Museums](https://www.trendhunter.com/trends/museum-of-wonky-english.md) - [Train-Inspired Wayfinding Markers](https://www.trendhunter.com/trends/wayfinding-markers.md) - [Singer-Themed Transit Takeovers](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo.md) - [Repurposed Waste Transit Tiles](https://www.trendhunter.com/trends/jeffrey-miller.md)