# Golfer-Led Yard Sale Initiatives TruGreen Partners with Jason Day for a Special Yard Sale By Kalin Ned | Published 2026-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jason-day References: [prnewswire](https://www.prnewswire.com/news-releases/trugreen-and-pro-golfer-jason-day-hosted-an-epic-yard-sale--and-the-deal-isnt-done-yet-302766542.html)  [TruGreen](https://www.trendhunter.com/trends/complimentary-professional-lawn-care), the lawn care provider serving over 2.3 million customers across North America, partnered with [professional golfer Jason Day](https://www.trendhunter.com/trends/2026-pga-championship) for a promotional campaign on [Facebook](https://www.trendhunter.com/trends/the-treadmower) Marketplace where Day listed his personal lawn equipment at a nominal price. Instead of selling tools, selected respondents received a year of professional lawn care services. The TruGreen x Jason Day campaign culminated in an offer available to all homeowners through May 21, where new customers can receive their first TruGreen application for $9.95 without needing to participate in the social media promotion. Alyssa Puketza, Chief Marketing Officer at TruGreen, shared: "Partnering with Jason on this was a fun, unexpected way to intercept homeowners in the middle of their lawn care decision-making as they're gearing up for another season of yard work." Image Credit: TruGreen ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 28% | Activity: 39% | Freshness: 75% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Influencer-driven Marketplace Promotions:** Brand collaborations with high-profile individuals listed on peer-to-peer marketplaces create novel channels for customer acquisition and experiential offers tied to authentic personal inventory. - **Subscription-for-asset Exchange:** Exchanging owned tools or goods for recurring service subscriptions signals new models where one-time physical transactions seed long-term recurring revenue relationships. - **Seasonal Interruptive Micro-campaigns:** Timed, surprise promotions that intercept consumers during seasonal decision windows enable compact, high-impact marketing efforts that can reshape purchase timing and loyalty. ### Sectors Adopting This - **Lawn Care and Home Services:** Providers of residential maintenance services can leverage personalized promotions and subscription bundling to disrupt traditional one-off service bookings and drive higher lifetime value. - **Social Media Marketplaces:** Peer-to-peer selling platforms are positioned to evolve into hybrid commerce-marketing ecosystems where brands monetize discovery and influencer-driven trust signals. - **Sports Celebrity Partnerships:** Athlete-backed activations offer unique credibility transfer opportunities that can redefine co-branded commerce and localized experiential marketing for household service categories. ## Related on Trend Hunter - [Tractor Branded Partnerships](https://www.trendhunter.com/trends/branded-partnership.md) - [Turfed Treadmill Campaigns](https://www.trendhunter.com/trends/the-treadmower.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Golf Tee Marketplaces](https://www.trendhunter.com/trends/teetimetrader.md) - [Professional Golfer Sponsorship Agreements](https://www.trendhunter.com/trends/professional-golfers.md) - [Complimentary Professional Lawn Care](https://www.trendhunter.com/trends/complimentary-professional-lawn-care.md) - [Winning Lawn Care Kits](https://www.trendhunter.com/trends/ultimate-game-day-kit.md) - [Professional Golfer-Led Event Series](https://www.trendhunter.com/trends/john-daly.md) - [Yard Care-Focused Winter Initiatives](https://www.trendhunter.com/trends/turfmutt-foundation.md)