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# Pioneering Natural Makeup Companies
JASON Cosmetics Offers Products That Aren't Harsh on Your Skin

By Tiana Reid | Published 2013-01-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/jason-cosmetics
References: [facebook](https://www.facebook.com/JASONPersonalCare) & [jason-natural](http://www.jason-natural.com/)

[JASON](https://www.trendhunter.com/trends/chocolate-mrazberry) cosmetics has been around since 1959 and the social business has essentially pioneered the natural cosmetics care industry. It's more than simply a makeup company; they offer products for the whole family including essentials such as toothpaste, sunscreen and deodorant.

"A group of independent thinkers drew upon the pioneering spirit that was so much a part of their California heritage and set out on a road of rediscovery," write JASON cosmetics on the story of how the company got started. "Theirs was a path back to [natural ingredients proven safer](https://www.trendhunter.com/trends/finally-all-natural) and proven to work together in naturally effective ways."

JASON was founded at a time in which cosmetics companies were all about intense chemicals and styles and they wanted to offer something different in essence and something less harsh in terms of ingredients.

**Contact Information**
JASON [website](http://www.jason-natural.com/)
JASON on [Facebook](https://www.facebook.com/JASONPersonalCare)

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 74% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Natural Cosmetics Care:** The trend of using natural and safe ingredients in cosmetics care has disrupted the traditional and harsh chemical approach.
- **Family-oriented Products:** Creating products that are suitable for all members of the family has disrupted the traditional approach of targeting specific age or gender groups.
- **Rediscovering Natural Ingredients:** The rediscovery of natural ingredients and their effectiveness has disrupted the reliance on synthetic and artificial chemicals.

### Where This Applies

- **Cosmetics:** The cosmetics industry can innovate by incorporating natural and safe ingredients into their products, in line with growing consumer demand for healthier options.
- **Personal Care:** The personal care industry can innovate by expanding their product line to offer family-oriented and natural options, filling a gap in the market for consumers seeking tailored and environmentally friendly solutions.
- **Health and Wellness:** The health and wellness industry can incorporate natural and effective ingredients into their offerings, aligning with consumer desires for safer and more holistic approaches to self-care.

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