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# Transgendered Gum Ads
The Jason Bateman Orbit Gum Commercial Features Cross Dressing Fun

By Allison Love | Published 2010-08-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jason-bateman-orbit
References: [perezhilton](http://perezhilton.com/2010-08-06-jason-bateman-as-a-stripper) & [youtube](http://www.youtube.com/watch?v=8ztujyP65_o&feature=player_embedded)

Jason Bateman is probably one of the most underrated actors right now; just take a look at this Jason Bateman Orbit gum commercial. Bateman plays a [sultry stripper at a men's club](https://www.trendhunter.com/trends/the-club-campaign) who loves to repay the men with Orbit gum.

Bateman's character is given a car to thank "her" for all the fabulous dances she gives the men, but she drives away, playing a prank on the guys. In the end, they all find out that Bateman is really a guy and everyone has a good laugh. The Jason Bateman Orbit gum commercial is [laugh-out-loud funny](https://www.trendhunter.com/trends/jelly-roll-x-zevia).

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 5% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Why This Trend Is Growing

- **Gender Fluid Advertising:** Opportunity for brands to challenge traditional gender norms in advertising and create campaigns that celebrate gender diversity.
- **Humor as a Marketing Tool:** Brands can leverage humor in their advertising to create memorable and entertaining campaigns that resonate with consumers.
- **Breaking Stereotypes:** Opportunity for brands to challenge stereotypes and promote inclusivity in their marketing messages and creative content.

### Industries Being Reshaped

- **Advertising:** Innovative advertising agencies can capitalize on the trend of gender fluid advertising to create groundbreaking campaigns that push boundaries.
- **Entertainment:** Entertainment industry can embrace humor as a powerful marketing tool to engage audiences and create buzz around their shows, movies, and events.
- **Fashion:** Fashion brands and designers can play a role in breaking stereotypes by featuring diverse models and promoting inclusive fashion choices.

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