# Luxe Nautical Fashion ELLE UK's Jasmine Tookes Exclusive is Lensed by the Water By Jana Pijak | Published 2015-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jasmine-tookes References: [designscene.net](http://www.designscene.net/2015/04/jasmine-tookes-elle-uk.html) & [ateliermanagement](http://www.ateliermanagement.com) Jasmine Tookes stars in 'Beyond the Sea', [ELLE UK's](https://www.trendhunter.com/trends/ksubi-by-elle-collection) nautical fashion editorial that is captured by photographer Bjarne Jonasson's lens. The image series celebrates summer style and boasts sophisticated staples that are hand-picked by wardrobe stylist Anne-Marie Curtis. When it comes to its fashions, this image series highlights nautical staples like denim jumpsuits, [striped swimwear](https://www.trendhunter.com/trends/dandy-del-mar) and printed caftans that are perfect for weekends spent at the beach. Top model Jasmine Tookes poses poolside and on a yacht and embraces summer styles with a vintage flair in the shoot. In addition to her winning fashion staples, the model also poses in nautical hats, [flat boat shoes](https://www.trendhunter.com/trends/voile-blanche) and sun-shading eyewear looks. The model's wardrobe is flirty, refined and effortlessly cool in its overall theme. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Nautical Fashion:** Disruptive innovation opportunity: Create a line of modern vintage-inspired nautical fashion that combines classic styles with contemporary elements. - **Beachwear as Everyday Fashion:** Disruptive innovation opportunity: Develop a line of beachwear that can seamlessly transition from the beach to everyday fashion, catering to the growing demand for versatile clothing. - **Sustainable Nautical Fashion:** Disruptive innovation opportunity: Introduce sustainable materials and production methods to the nautical fashion industry, aligning with the increasing consumer demand for eco-conscious choices. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Launch an online platform that curates and sells nautical fashion from various designers, providing a convenient and diverse shopping experience. - **Swimwear:** Disruptive innovation opportunity: Design swimwear that incorporates innovative performance technologies, enhancing comfort, durability, and overall customer experience. - **Sunglasses:** Disruptive innovation opportunity: Create a line of stylish and sustainable sunglasses, using eco-friendly materials and implementing socially conscious business practices. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)