# Empowering Feminine Fragrances Lingerie Brand Lively's 'Jasmine. Sea. Sun.' is Its First Fragrance By Laura McQuarrie | Published 2018-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jasmine-sea-sun References: [refinery29](https://www.refinery29.com/2018/03/192248/lively-first-perfume-launch?utm_source=feed&utm_medium=rss) & [milled](https://milled.com/lively/join-the-wantlist-jasmine-sea-sun-mzek5UZ3PaDiVOay) Lively, the lingerie brand that offers athleisure-inspired "leisurée," will soon be making its foray into the world of fragrance with the 'Jasmine. Sea. Sun.' perfume. True to its name, Lively's new fragrance boasts a beachy, breezy scent with notes of fresh pear, sea salt, sandalwood and amber. As Lively CEO Michelle Cordeiro Grant describes "We wanted a scent that can remind you of how badass you are, but act like a second layer of skin." In the same way that the brand's lingerie products provide women with empowering options that are both [feminine and functional](https://www.trendhunter.com/trends/u-beautys-proem), the all-new [eau de parfum](https://www.trendhunter.com/trends/eau-intimite) from the brand also promises to be just as versatile as one's [new personal fragrance](https://www.trendhunter.com/trends/ludeaux-and-ludatrix). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 39% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Fragrances:** Brands can incorporate empowering scents into their products to provide an additional layer of confidence for their female customers. - **Athleisure-inspired Fashion:** Brands can offer athleisure-inspired fashion and beauty products for women that combine style and functionality. - **Personal Empowerment:** Brands can focus on empowering women through their products, emphasizing both inner and outer strength. ### Sectors Adopting This - **Fashion:** Fashion brands can create fragrances that reflect their brand values and offer their customers additional ways to feel empowered. - **Beauty:** Beauty brands can expand their product lines to include fragrances that promote self-confidence and positivity in their female customers. - **Lingerie:** Lingerie brands can create fragrances that complement their intimate apparel and provide an added layer of confidence for their customers. ## Related on Trend Hunter - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Uplifting All-Season Fragrances](https://www.trendhunter.com/trends/sunlit-blooms.md) - [Beachy Summer Fragrances](https://www.trendhunter.com/trends/citrus-lavender-fragrance.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Upifting Floral Fragrances](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum.md) - [Limited-Edition Body Sprays](https://www.trendhunter.com/trends/body-spray1.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md)