# Collaged Fruit Packaging Jarmates by '2Yolk' is a Collection of Bright Colors By Jamie Danielle Munro | Published 2014-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jarmates References: [lovelypackage](http://lovelypackage.com/jarmates/) & [2yolk.gr](http://www.2yolk.gr/) The creative agency 2Yolk was approached by a Greek delicatessen company that needed an identity for a chutney and marmalade it was producing. They were aiming for a design that was local, but could also be used if the company was looking to expand into a broader, more international market. 2Yolk came up with a design that's a [collage of colors and images](https://www.trendhunter.com/trends/soft-grounds), all set on either a bright green or pink background. The images in the collage include various fruits, pin-up girls and more abstract shapes. Overall this mixture of items makes the entire brand look like a fun option when it comes to [spreads for bread or crackers](https://www.trendhunter.com/trends/proteinpacked-fruit-spread). 2Yolk was hoping to signify what people would taste when diving into the [marmalade and chutney](https://www.trendhunter.com/trends/fearne-and-rosie) - a bang of different and memorable flavors. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collaged Packaging:** Disruptive innovation opportunity: Explore the use of collage-style designs in packaging to create a visually appealing and unique brand identity. - **Bright Colors:** Disruptive innovation opportunity: Experiment with using vibrant and eye-catching colors in packaging to capture consumer attention and create a memorable brand image. - **Fun and Playful Branding:** Disruptive innovation opportunity: Incorporate elements of fun and playfulness in packaging design to create a distinctive and engaging brand experience for consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Apply collaged packaging and vibrant colors to food and beverage products to differentiate offerings and attract consumers in a crowded market. - **Graphic Design:** Disruptive innovation opportunity: Offer unique and creative design services to businesses seeking unconventional and attention-grabbing packaging for their products. - **Art and Craft Supplies:** Disruptive innovation opportunity: Develop and market collage-making kits or supplies for DIY enthusiasts and artists looking to incorporate collage aesthetics in their projects. ## Related on Trend Hunter - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md)