# Creative Sandwich Competitions Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich By Christopher Magsambol | Published 2015-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jarlsberg References: [fandbnews](http://fandbnews.com/jarlsberg-cheese-calls-on-foodies-to-imagine-an-impossible-sandwich/) & [youtube](https://www.youtube.com/watch?v=BBKv4Q_tuKA&feature=youtu.be) Jarlsberg Cheese has called upon its fans to send in the most creative, outrageous and mouthwatering sandwich recipes for its new 'Make a Sandwish' campaign. The competition asks fans to join by imputing their sandwich recipe to jarlsberg.com/sandwish for a chance to win a dream vacation determined by the participants themselves. The top nine recipes will be recreated by world-renowned chefs and the winner will receive their very own personal sandwich and the chance to fulfill their "sandwish" dream vacation. The trailer above was used on [YouTube](https://www.trendhunter.com/trends/beechers-handmade-cheese) to introduce the public to the new Jarlsberg campaign. Some recipes shown included a Mac n' Cheese sandwich as well as a wedding cake reuben sandwich. The online campaign is meant to generate more fans, social media engagement and increase brand awareness. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creative Sandwich Recipes:** Exploring innovative and outrageous sandwich recipes that push culinary boundaries. - **User-generated Content Campaigns:** Harnessing the creativity and engagement of fans to promote brand awareness and increase social media presence. - **Personalized Experiences:** Offering customizable experiences as prizes to create unique and memorable connections with consumers. ### Where This Applies - **Food and Beverage:** Opportunities to create new and unique sandwiches that appeal to adventurous food enthusiasts. - **Hospitality and Tourism:** Incorporating dream vacations as prizes to enhance brand loyalty and generate tourism interest. - **Marketing and Advertising:** Utilizing user-generated content campaigns to drive brand engagement and increase online visibility. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Complimentary Sandwich Promotions](https://www.trendhunter.com/trends/national-sandwich-month.md) - [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md) - [Leftover Sandwich Campaigns](https://www.trendhunter.com/trends/between-2-slices.md) - [Slider-Themed Recipe Contests](https://www.trendhunter.com/trends/white-castle-sliders.md) - [Sandwich-Making Multitools](https://www.trendhunter.com/trends/national-peanut-butter-and-jelly-day.md) - [Fan-Made Sandwich Creations](https://www.trendhunter.com/trends/whopper-contest.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md)