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# Simplistic Nightmaretography
The Interesting 'You Are What You Dream' by Jared Nickerson

By Armida Ascano | Published 2010-09-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jared-nickerson
References: [behance.net](http://www.behance.net/gallery/You-Are-What-You-Dream___/709985) & [behance.net](http://www.behance.net/j3concepts/frame/about)

Jared Nickerson is a digital artist whose hometown of Seattle makes a blatant appearance in his work. This series entitled 'You Are What You Dream' is very personal to Jared Nickerson, as it is not only shot at his birthplace, but also based on a series of his reoccurring dreams.

The phrase 'You are what you dream, and all the scary things in between' is repeated throughout the series. This sets a tone of dreamy urgency, which makes it interesting to imagine Jared Nickerson's feelings during these episodes.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 21% | Activity: 3% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Dream Art:** The trend of creating personalized art based on an individual's recurring dreams opens opportunities for artists and designers to tap into consumers' emotional and personal experiences.
- **Dream-inspired Products:** The trend of incorporating dream-inspired themes into products, such as clothing and home decor, can offer disruptive innovation opportunities for retailers and manufacturers to tap into consumers' sense of nostalgia and escapism.
- **Virtual Dreamscapes:** The trend of creating immersive virtual reality experiences based on individuals' dreams can provide disruptive innovation opportunities for technology companies and game developers to tap into the growing interest in personalized and experiential entertainment.

### Sectors Adopting This

- **Art and Design:** The trend of personalized dream art offers disruptive innovation opportunities for artists and designers to create unique and emotional pieces for consumers.
- **Retail and Manufacturing:** The trend of dream-inspired products offers disruptive innovation opportunities for retailers and manufacturers to tap into consumers' desire for nostalgic and escapist themes.
- **Entertainment and Technology:** The trend of virtual dreamscapes provides disruptive innovation opportunities for technology companies and game developers to create immersive and personalized entertainment experiences.

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