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# Floral-Focused Luxury Apparel
Dior Launches the Spring-Ready 'Jardin' Capsule Collection

By Kanesa D | Published 2022-07-05 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/jardin
References: [hypebeast](https://hypebeast.com/2022/7/dior-jardin-capsule-collection-kim-jones-menswear-release-information-florals) & [dior](https://www.dior.com/en_ae/fashion/mens-fashion/dior-jardin)

Dior is channeling the aesthetics of spring with its new ‘Jardin’ capsule collection. The release puts [floral prints and botanical motifs](https://www.trendhunter.com/trends/camlia-futura) at the forefront of the capsule, sharing a selection of relaxed T-shirts, [summer-ready short sleeve co-ords](https://www.trendhunter.com/trends/alessandra-rich), and printed crewneck sweaters. Founder [Christian Dior](https://www.trendhunter.com/trends/capsule-collections) is famously known for having a green thumb, spending his time gardening, and studying horticulture. The ‘Jardin’ capsule focuses on the image of a rose, spreading this motif dubbed the “Queen of Flowers” throughout the uniquely designed pieces.

Collection highlights include a white Dior-branded crewneck that reimagines the ‘I’ in Dior as a pink rose that wraps around the letter. Silk bandanas are offered in similar prints to the apparel, making coordinating outfits easier. Accessories include pink mesh socks, a rose necklace, and silk ties that arrive in three colors. Consumers can shop additional items from the ‘Jardin’ capsule at the Dior website and worldwide boutiques.

Image Credit: Dior

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 89% | Activity: 89% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Floral-focused Fashion:** There's an opportunity for fashion companies to create more apparel collections focused on floral and botanical motifs.
- **Nature-inspired Accessories:** Companies can explore expanding their product lines to include rose-inspired jewelry, socks, and silk ties.
- **Gardening Lifestyle Branding:** Brands that align themselves with gardening and horticulture can explore creating apparel and accessories that tap into this image.

### Where This Applies

- **Fashion:** Fashion brands can leverage the popularity of the 'Jardin' capsule collection by creating similar floral-focused apparel collections.
- **Jewelry:** Jewelry companies can create collections inspired by flowers and botanical motifs, particularly with rose-themed pieces.
- **Lifestyle:** Lifestyle brands can explore aligning themselves with gardening and horticulture, creating products that tap into the idea of a green thumb lifestyle.

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