# Outdoor Living Flagship Stores Jardin De Ville is Expanding Its Retail Footprint in Laval By Jana Pijak | Published 2026-04-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jardin-de-ville References: [mustsociete](https://mustsociete.com/pages/jardindeville)  Jardin de Ville is expanding its retail footprint with the opening of a new 30,000-square-foot flagship store in Laval, its largest to date, and positioning the space as a fully [immersive destination for outdoor living](https://www.trendhunter.com/trends/flagship-studio). Developed by [Must Société](https://www.trendhunter.com/trends/home-societe-group), the Quebec location brings together the brand’s most comprehensive furniture offering within a design-forward environment that emphasizes both inspiration and functionality. Blending organic aesthetics with contemporary design, the store features warm, earthy tones, natural textures, and abundant greenery to create a cohesive, lifestyle-driven shopping experience. The layout is intentionally curated to help customers envision complete outdoor spaces, reflecting a broader shift toward [experiential retail](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre) that prioritizes atmosphere as much as product. Beyond product, the flagship integrates services tailored to both consumers and professionals, including design consultations, customization options, and support for commercial projects. A curated mix of premium brands further reinforces its positioning as a hub for high-end outdoor design. As Must Société continues to expand, the Laval opening highlights a growing trend in retail, the transformation of physical stores into immersive environments that merge inspiration, expertise, and end-to-end service. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 91% | Activity: 69% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Experiential Retail Flagships:** The transformation of stores into immersive destinations creates opportunities for integrating curated environments with technology-driven storytelling to redefine customer engagement. - **Lifestyle-driven Merchandising:** Merchandise presented as complete outdoor living scenarios opens possibilities for subscription-style collections and modular product ecosystems that blur product and service boundaries. - **Service-integrated Shopping:** Blending design consultations, customization, and project support within the retail footprint suggests new business models that monetize expertise alongside physical goods. ### Industries Being Reshaped - **Outdoor Furniture and Landscaping:** A focus on high-end, design-forward outdoor products indicates potential for vertically integrated offerings that combine manufactured goods with installation and maintenance services. - **Retail Real Estate Development:** Demand for large-format, experience-oriented spaces points toward adaptive landlord-tenant arrangements and revenue-sharing concepts driven by destination retail. - **Interior and Exterior Design Services:** The prominence of in-store design expertise reveals opportunities for platform-based marketplaces that connect consumers and commercial clients with curated design professionals and bespoke solutions. ## Related on Trend Hunter - [Luxury Retail Expansions](https://www.trendhunter.com/trends/yorkdale-shopping-center.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Store Opening Celebrations](https://www.trendhunter.com/trends/uniqlo-quebec.md) - [Luxurious Home Decor Flagships](https://www.trendhunter.com/trends/rh-montreal.md) - [Contemporary Experiential Retail Establishments](https://www.trendhunter.com/trends/la-maison-gnrale.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md) - [Curated Luxury Flagships](https://www.trendhunter.com/trends/loewe-paris-flagship-store.md) - [Jewelry Boutique Interiors](https://www.trendhunter.com/trends/place-vendme.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md)