# Garden Goddess Gowns ‘Jardin' by Andrey and Lili is Fairytale Pretty By Venessa Fisher | Published 2010-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jardin-by-andrey-and-lili References: [behance.net](http://www.behance.net/Gallery/Jardin/523718) & [ayakovlev.photodom](http://ayakovlev.photodom.com) Stunning model Margarita Bykanova looks classically beautiful in her latest shoot, ‘Jardin’ by Andrey and Lili. The Russian photographer duo Andrey Yakovlev and Lili Aleeva shot these [fairytale-themed looks in a luscious garden](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani) full of colorful and soft flowers. Styled by fashion designer Oksana Oleinichenko, with hair by Elena Vasilieva, the duo pair [sweet and elegant](https://www.trendhunter.com/trends/alessandra-rich) with a touch of sexy with [ruffles and sheer](https://www.trendhunter.com/trends/zhilyova). Check out all the images from ‘Jardin’ by Andrey and Lili in the gallery. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Fairytale-themed Fashion:** Opportunity for designers to create whimsical collections that transport customers to a magical world. - **Floral Patterns in Fashion:** Incorporating bright and colorful flowers into clothing designs provide a unique aesthetic that appeals to nature lovers. - **Collaboration Between Photography and Fashion:** Creating partnerships between photographers and fashion designers can showcase stunning looks that are eye-catching and memorable. ### Sectors Adopting This - **Fashion:** Designers can use whimsical and floral themes in their collections to appeal to customers looking for unique and eye-catching designs. - **Photography:** Collaborating with fashion designers to create stunning editorial shoots can provide a new revenue stream and expand the photographer's portfolio. - **Event Planning:** Using whimsical and floral themes in event decor can provide a memorable and immersive experience for attendees looking for a unique and enchanting event. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Stunning Luxury Bridal Collections](https://www.trendhunter.com/trends/martina-liana.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md)