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# Ancient Pottery-Inspired Packaging
The Kalifyton Jam Jar Designs are Inspired by Ancient Greece

By Michael Hemsworth | Published 2016-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jar-design
References: [thedieline](http://www.thedieline.com/blog/2016/5/16/kalifyton) & [pseftogas](http://pseftogas.com/)

The Kalifyton jam jar designs and packaging are inspired by the very country it hails from: Greece. Incorporating the aesthetics of artwork from [ancient Greece](https://www.trendhunter.com/trends/pepsi-egypt), the Kalifyton packaging is focused on being luxurious, artistic and fun.

The Kalifyton packaging is the design work of noon design+branding and features gold accents that are emphasized by darker base colors. The decorative Kalifyton packaging holds the fresh product within in a very appropriate manner given that the jams are packed with scrumptious fruits. The product can be [added to yogurt](https://www.trendhunter.com/trends/la-fermiere) or milk and even serve as an addition to beverage of one's choosing, if desired.

The Kalifyton jam jar design upscales a traditionally ordinary product to help satisfy a growing demand for design and luxury in the consumer product market.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 45% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Ancient Greece-inspired Packaging:** Opportunity to tap into the trend of incorporating historical and cultural designs in packaging for various products.
- **Luxury Packaging for Food Products:** Disruptive innovation opportunity to stand out in the food industry by creating luxury, artistic, and fun packaging for everyday food items.
- **Creative and Functional Packaging:** Opportunity to combine aesthetics and functionality to enhance consumer experience and boost product appeal.

### Who This Affects Most

- **Food and Beverage Industry:** Potential for higher profits and customer retention through unique and visually appealing packaging designs.
- **Consumer Goods Industry:** Efforts towards incorporating aesthetic designs and decorative elements can lead to brand differentiation and customer loyalty.
- **Art and Design Industry:** Opportunity to apply traditional and cultural influences in modern packaging designs and cater to growing consumer interest in art-oriented products.

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