# Experimental Japanese Whiskies Suntory's Newest Japanese Whisky Collection is Unique and Exclusive By Laura McQuarrie | Published 2018-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-whiskies References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/01/suntory-unveils-experimental-japanese-whiskies/) & [suntory](https://www.suntory.com/) 'The Essence of [Suntory](https://www.trendhunter.com/trends/suntory-premium-highball-yamazaki) Whisky' is the name of a new collection of Japanese whiskies from Suntory that includes a trio of experimental cask-strength whiskies with unique packaging. The collection includes [Yamazaki](https://www.trendhunter.com/trends/tsukuriwake) Peated Malt, which has been aged for 12 years and is noted to have an "influence of gentle smoke." The Chita Wine Cask Finish is a 16-year-old grain whisky that said to have sweet and sour notes from plum. The final Japanese whisky in the limited-edition collection is the Hakushu Rye Type, which boasts the highest ABV at 57%. As well as boasting distinctly unique flavor characteristics, each of the whiskies is bottled with an artistic label of its own. The limited-edition Essence of Suntory Whisky collection is exclusively available in Japan via the online retailer [Dekantā](https://www.trendhunter.com/trends/dekant-acclaim-collection). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Experimental Cask-strength Whiskies:** Disruptive innovation opportunity: Explore new flavor profiles and packaging designs to create unique and exclusive cask-strength whiskies. - **Artistic Labeling for Whisky Bottles:** Disruptive innovation opportunity: Integrate visually appealing and original label designs that enhance the overall brand identity of whisky collections. - **Limited-edition Whisky Collections:** Disruptive innovation opportunity: Create scarcity and exclusivity by releasing limited-edition whisky collections with distinct flavor profiles and packaging. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity: Innovate within the alcoholic beverage industry by introducing experimental and unique whiskies with exclusive packaging and flavor profiles. - **Packaging and Labeling:** Disruptive innovation opportunity: Develop innovative packaging and labeling solutions that enhance the visual appeal and brand identity of alcoholic beverages, particularly whiskies. - **E-commerce and Online Retail:** Disruptive innovation opportunity: Optimize and expand online retail platforms to offer exclusive and limited-edition alcohol collections, targeting niche markets. ## Related on Trend Hunter - [Artisanal Elevated Diverse Whiskies](https://www.trendhunter.com/trends/tsukuriwake.md) - [Deluxe Distillery Anniversary Spirits](https://www.trendhunter.com/trends/house-of-suntory-whiskies.md) - [Japanese Floral-Themed Whiskeys](https://www.trendhunter.com/trends/house-of-suntory.md) - [Strongly Peated Japanese Whiskeys](https://www.trendhunter.com/trends/suntory-whisky-toki-black.md) - [Japanese-Crafted Alcoholic Spirits](https://www.trendhunter.com/trends/house-of-suntory-features.md) - [55 Year-Old Japanese Whiskeys](https://www.trendhunter.com/trends/the-house-of-suntory.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md) - [Limited-Edition Japanese Whiskeys](https://www.trendhunter.com/trends/2021-discovery-series.md) - [Japanese Oak Cask-Finished Whiskeys](https://www.trendhunter.com/trends/japanese-smooth.md)