# Japanese Vodka Seltzers -196 Vodka Seltzer Launched a 710mL Tall Boy Can Nationwide By Adam Harrie | Published 2026-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-vodka-seltzer References: [minus196.au](https://minus196.com.au/)  -[196](https://www.trendhunter.com/trends/combo-flavor-variety-pack) expanded its Japanese vodka seltzer lineup with the launch of its 710 mL (5.5% ABV) tall boys in three signature flavors: Lemon, Strawberry, and Strawberry & Pineapple, at $5.49 per can. The larger format of 710 mL is designed for consumers who want a [ready-to-drink (RTD) option](https://www.trendhunter.com/trends/vodka-seltzers) without sacrificing flavor or sugar content, with each can having just 3 g of sugar per serving. This includes -196’s signature FCI process (Freeze-Crush-Infuse), where fruits used in the seltzers are flash-frozen to exactly -196°C, then crushed into a fine powder and infused directly into premium vodka and carbonated water for [fruit-forward flavor](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) in every can. As RTD brands continue to evolve beyond traditional formats, the launch of the -196 tall boy underscores how premium craftsmanship can meet consumer demand. Image Credit: -196 ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 83% | Activity: 83% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premium Freeze-infused Rtds:** The integration of flash-freezing fruit at -196°C into vodka-based seltzers creates a new premium RTD segment centered on intense natural flavor and perceived craftsmanship. - **Large-format Low-sugar Cans:** Demand for 710 mL tall-boy formats with minimal sugar per serving signals consumer preference for shareable or extended-drinking formats that maintain health-forward formulations. - **Authenticity-focused Ingredient Storytelling:** Brands emphasizing proprietary processes and provenance of ingredients are redefining premiumization by turning production techniques into key marketing differentiators. ### Sectors Adopting This - **Ready-to-drink Alcohol:** RTD producers can capitalize on process-driven premiumization and format innovation to differentiate offerings in a crowded beverage market. - **Packaging and Can Manufacturing:** A shift toward larger, differentiated can formats and premium labeling creates opportunities for specialized packaging solutions that communicate quality and preserve delicate flavor profiles. - **Flavor Extraction and Preservation:** Advances in cryogenic freezing, freeze-drying, and microencapsulation technology are enabling more intense, stable natural fruit flavors in alcohol beverages without added sugars. ## Related on Trend Hunter - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Ready-to-Sip Hard Lemonades](https://www.trendhunter.com/trends/good-boy-vodka-lemonade.md) - [Spiked Strawberry Lemonade Drinks](https://www.trendhunter.com/trends/strawberry-lemonades.md) - [Vodka-Based Lemonade Flavor Lineups](https://www.trendhunter.com/trends/vodkabased-lemonade.md) - [Refreshing Vodka Lemonade RTDs](https://www.trendhunter.com/trends/lucky-one-lemonade.md) - [Refreshing Tall Boy Margaritas](https://www.trendhunter.com/trends/tall-boy-margarita.md) - [Berry-Forward Vodka Seltzers](https://www.trendhunter.com/trends/suntorys-196-strawberry.md) - [Fruit-Forward RTD Vodka Seltzers](https://www.trendhunter.com/trends/combo-flavor-variety-pack.md) - [Zesty Lemon Seltzers](https://www.trendhunter.com/trends/zero-sugar-lemon.md)