# Stir-fried Japanese Noodle Bowls Yoshinoya Adds New Japanese Udon Noodles to Its Menu By Katherine Pendrill | Published 2022-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-udon-noodles References: [fastfoodpost](https://www.fastfoodpost.com/yoshinoya-serves-up-new-japanese-udon-noodles/) & [brandeating](https://www.brandeating.com/2022/01/yoshinoya-cooks-up-new-udon-noodles.html)  [Yoshinoya](https://www.trendhunter.com/trends/hanabi-hot-gyudon-beef) is shaking things up by adding new Japanese Udon Noodles to its menu. Udon is a thick noodle made from wheat flour that's a staple of Japanese cuisine. The noodles can be prepared and served in a variety of ways, including in a hot soup as kake udon. Instead of serving the noodles in broth, Yoshinoya's newest item consists of [stir-fried udon noodles](https://www.trendhunter.com/trends/saucy-noods-stirfry-style-noodles) tossed with a [savory sauce](https://www.trendhunter.com/trends/cooking-dipping-sauce) and grilled alongside a mixture of carrots, cabbage, and onion. The chain describes the savory new dish as "slightly sweet and delightfully chewy." Yoshinoya's new Japanese Udon Noodles can be ordered as a hearty side dish, or enjoyed as part of any bowl for a small additional charge. Image Credit: Yoshinoya ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Japanese-style Noodle Bowls:** Opportunity for other fast-food chains to experiment with traditional Japanese noodles prepared with their own unique twist for a localized menu item. - **Stir-fried Noodle Menus:** Introducing a stir-fried noodle menu item within a fast-food chain can potentially generate higher customer traffic and attract young adults seeking quick, affordable, and flavorful meals. - **Traditional Cuisine Innovation:** There is an opportunity to explore traditional cuisine further to attract diners and differentiate the menu offerings of chain restaurants and local establishments. ### Industries Being Reshaped - **Fast-food Chain Restaurants:** Fast-food chain restaurants can embrace traditional Japanese cuisine and experiment with dishes that cater to both local and international markets. - **Japanese Restaurant Chains:** Japanese restaurant chains can leverage their existing menu and make changes by incorporating contemporary flavors, presentation, and marketing to appeal to new customers. - **Asian Cuisine:** The introduction of traditional udon noodles can contribute to Asian cuisine restaurants and continue innovating new menu items around different styles of noodles, toppings, and seasonings. ## Related on Trend Hunter - [Slow-Simmered Beef Dishes](https://www.trendhunter.com/trends/hanabi-hot-gyudon-beef.md) - [Steamed Japanese Potstickers](https://www.trendhunter.com/trends/new-gyoza.md) - [Flavorful Asian Chicken Items](https://www.trendhunter.com/trends/yoshinoya.md) - [Wheat Noodle-Topped Pizzas](https://www.trendhunter.com/trends/udon-pizza.md) - [Flavor-Packed QSR Edamame Dishes](https://www.trendhunter.com/trends/sweet-spicy-edamame.md) - [Premium Ribeye Steak Bowls](https://www.trendhunter.com/trends/teriyaki-ribeye-steak.md) - [Savory Teriyaki Salmon Dishes](https://www.trendhunter.com/trends/teriyaki-salmon.md) - [Asian-Style Broth Bowls](https://www.trendhunter.com/trends/asian-broth-bowls.md) - [Spicy Japanese Steaks](https://www.trendhunter.com/trends/hanabi-hot-ribeye-steak.md)