# Maternity Taxi Services This Japanese Taxi Service Caters to the Needs of Pregnant Women By Laura McQuarrie | Published 2017-02-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-taxi References: [en.rocketnews24](http://en.rocketnews24.com/2017/02/20/japan-introduces-new-maternity-taxi-service-in-tohoku-to-help-pregnant-women/) & [morioka.keizai.biz](http://morioka.keizai.biz/headline/2283/) The Japanese taxi company KM Taxi company is based in Tokyo and provides a unique service specifically for women. With 'Maternity my Taxi,' women are able to easily get to and from [pre-natal doctor's appointments](https://www.trendhunter.com/trends/every-pregnancy), as well as pre-registered hospital visits at any time of the day or night. The services offered through my Maternity Taxi are about so much more than just simply transporting a pregnant woman from point A to point B. Drivers have been instructed by midwives to care for their pregnant customers throughout the duration of their travels, and carry towels and waterproof sheets in case a woman's water breaks while she is still in transit. Maternity My Taxi is just one example of how [transportation services](https://www.trendhunter.com/trends/specialized-transport-service) are being reinvented around the world with a focus on care for expectant mothers. In the UK, Virgin Trains offers Mum Passes and the [Babee on Board app](https://www.trendhunter.com/trends/passenger-assistance-web) helps pregnant women locate a seat on the London Underground. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Prenatal Ridesharing:** Ridesharing services for pregnant women with trained drivers and special amenities, such as waterproof sheets, promotes safe and stress-free transportation during pregnancy. - **Expectant Mothers Transportation:** Transportation services, such as taxis and trains, tailored specifically to the needs of expectant mothers provide convenience and relief from travel-related stress during pregnancy. - **Pregnancy-friendly Transportation:** Transportation companies that offer services designed to accommodate the needs of pregnant women, such as accessibility and comfort, can create a competitive edge in the market and improve customer satisfaction. ### Where This Applies - **Transportation:** The transportation industry, including ridesharing and public transportation companies, has an opportunity to cater to the needs of pregnant women by offering specialized services with trained drivers and pregnancy-friendly amenities. - **Healthcare:** Healthcare providers could partner with transportation services to offer safe, convenient, and reliable transportation to pregnant women for doctor's appointments and hospital visits. - **Technology:** Technology companies could create mobile apps or platforms that help pregnant women plan and schedule transportation services that are tailored to their needs. ## Related on Trend Hunter - [Woman-Focused E-Hailing Apps](https://www.trendhunter.com/trends/kgosigadi-rides.md) - [Eco-Friendly Taxi Services](https://www.trendhunter.com/trends/wayder.md) - [Driverless Taxi Services](https://www.trendhunter.com/trends/driverless-taxi-service.md) - [Pregnancy Nutrition Services](https://www.trendhunter.com/trends/pregnant-meal.md) - [UAE-Based Smart Taxis](https://www.trendhunter.com/trends/smart-taxis.md) - [Robot Taxi Car Concepts](https://www.trendhunter.com/trends/robot-taxi-car-cocept.md) - [Anime-Inspired Taxi Designs](https://www.trendhunter.com/trends/initial-d-1.md) - [Belize-Based Sustainable Transportation](https://www.trendhunter.com/trends/eride-taxi.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md)