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# Elevated Japanese-Style Apparel
CURLY's Spring/Summer 2019 Skillfully Mixes Minimalism & Patterns

By Kalin Ned | Published 2018-06-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-style-apparel
References: [hypebeast](https://hypebeast.com/2018/6/curly-spring-summer-2019-collection) & [store.50910.jp](https://store.50910.jp/products/list197.html)

Fashion label CURLY released a refined lookbook for its Spring/Summer 2019 Japanese-style apparel for men and the offerings are a balanced mix of [sturdy minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and custom pattern designs. The capsule definitely boasts an elevated aesthetic — from slim-fitting pants that are cropped at the ankle to chromatic [slouchy zip-up hoodies](https://www.trendhunter.com/trends/uniqlo-loungewear) that double as a weather-resistant shield.

The 2019 Japanese-style apparel is extremely well-curated to match the needs and fashion-forward presence of the contemporary male. In addition, CURLY ensures that its garments are treated with the utmost care for detail and material. Hence, the label's [Spring/Summer 2019 collection](https://www.trendhunter.com/trends/robert-barakett-spring) is "crafted in local factories to [...] exact specifications."

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 83% | Activity: 65% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Elevated Japanese-style Apparel:** Opportunity for fashion brands to create elevated and refined Japanese-style apparel for men with a balanced mix of minimalism and custom patterns.
- **Craftsmanship and Attention to Detail:** Disruptive innovation opportunity lies in incorporating meticulous craftsmanship and attention to detail in the production of apparel.
- **Weather-resistant Fashion:** The development of fashion items, like slouchy zip-up hoodies, that serve a dual purpose of style and weather-resistance presents a disruptive innovation opportunity.

### Where This Applies

- **Fashion Design:** Fashion designers can explore creating Japanese-style apparel for men that combine minimalism and custom patterns.
- **Apparel Manufacturing:** Opportunity to leverage local factories to produce apparel with exact specifications, emphasizing craftsmanship and attention to detail.
- **Outdoor Fashion:** Disruptive innovation opportunity lies in the development of weather-resistant fashion items, like zip-up hoodies, that cater to the needs of fashion-forward individuals.

## Related on Trend Hunter

- [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)
- [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)
- [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)
- [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)
- [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md)
- [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)
- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
