# Playing With Food for Stress Relief Edamame Keychain By Shin Kishioka, Japan and USA | Published 2008-11-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-stressballs References: [rakuten.ne.jp](http://www.rakuten.ne.jp/gold/keitai/) & [jbox](http://www.jbox.com/PRODUCT/FK388) The Japanese love their cell phone keychains, but this edamame one doubles as a [stress reliever](https://www.trendhunter.com/trends/dough-stress-balls). Food has been recognized as a way to [relieve anxiety](https://www.trendhunter.com/trends/spinner-ring) for many people, but usually that’s accomplished by eating it, not [playing with it](https://www.trendhunter.com/trends/slidergamemackey)! The edamame keychain is said to feel like real soybeans, and is designed to let its users squeeze the beans in and out of the pod. Check out the video to see how it’s done! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Food Toy:** Creating toys that look and feel like food for stress relief. - **Multi-functional Toy:** Creating toys that can serve multiple purposes, such as toys for stress relief and keychains. - **Sensory Toys:** Creating toys that engage multiple senses, such as touch and sight. ### Industries Being Reshaped - **Toy Industry:** Opportunity to innovate new types of toys that can serve as stress relievers and have a functional use. - **Food Industry:** Opportunity to create food-inspired stress relievers that are safe and non-perishable. - **Wellness Industry:** Opportunity to explore other non-food sensory items that can provide stress relief and promote relaxation. ## Related on Trend Hunter - [Therapeutic Fidget Toys](https://www.trendhunter.com/trends/speks-magnet-balls.md) - [Robotic Stress-Relieving Cats](https://www.trendhunter.com/trends/amagami-ham-ham.md) - [Memory Gel Stress Balls](https://www.trendhunter.com/trends/gel-stress-ball.md) - [Minimalist Japanese Fidget Toys](https://www.trendhunter.com/trends/fingerdama.md) - [Stress-Alleviating Desktop Toys](https://www.trendhunter.com/trends/anger-management-toy.md) - [Sensory Stimulation Strips](https://www.trendhunter.com/trends/calm-strips.md) - [Ultra-Soft Silicone Stress Balls](https://www.trendhunter.com/trends/silicone-stress-ball.md) - [Pocket-Sized Stress-Relief Toys](https://www.trendhunter.com/trends/yijoo.md) - [Stress Relief Cookies](https://www.trendhunter.com/trends/ashwagandha-cookies.md)