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# Luxury Japanese Spas
The 'Thermae-yu' Hot Spring Bath Spa is the Largest in Japan

By Christopher Magsambol | Published 2015-08-18 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-spas
References: [japantrends](http://www.japantrends.com/thermae-yu-hot-spring-bath-spa-kabuki-shinjuku/) & [timeout.jp](http://www.timeout.jp/en/tokyo/venue/25573/Thermae-Yu)

Thermae-yu is a modern example of Japanese spas and embodies a luxurious and comfortable air. The Thermae-yu will be the biggest of its kind in the country and is set to offer a wide variety of [luxury treatments](https://www.trendhunter.com/trends/hotel-esencia). In addition, the facility will house baths, saunas and lounge areas along with a bar, a cafe and a restaurant.

Unlike most Japanese spas, the six storey structure will be open 22 hours a day closing at 9:00 am. The spa will likely attract night owls in the area, creating a resting place for those who stay out late before heading home. Other unique features offered by Thermae-yu are rotenburos, [traditional Japanese outdoor hot springs](https://www.trendhunter.com/trends/spa-william-gray-thermal-circuit), [stone saunas](https://www.trendhunter.com/trends/hot-stone-massage), scrub treatments and a fully functioning beauty salon.

The Thermae-yu will be sure to attract both residents and tourists, providing a relaxing oasis in the middle of Tokyo's bustling streets.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 72% | Activity: 73% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury)

## Key Themes

### Why This Trend Is Growing

- **Modern Japanese Spas:** Opportunity for luxury spas to incorporate modern amenities and cater to night owls.
- **Extended Operating Hours:** Opportunity for spas to offer extended operating hours to cater to individuals who stay out late.
- **Incorporation of Unique Features:** Opportunity for spas to differentiate themselves by offering unique features such as traditional outdoor hot springs and stone saunas.

### Industries Being Reshaped

- **Hospitality:** Hotels and resorts can incorporate modern spa amenities and extended operating hours to cater to night owls and differentiate themselves in the market.
- **Health and Wellness:** Health and wellness centers can incorporate traditional outdoor hot springs and unique treatments to attract clients and differentiate themselves in the market.
- **Beauty and Personal Care:** Beauty and personal care salons can incorporate beauty treatments and unique features such as stone saunas to cater to clients who seek luxurious and relaxing experiences.

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- [Luxe Modern Spas](https://www.trendhunter.com/trends/cosmopolitan-hotels-spazen.md)
- [Luxury Wellness Spa Openings](https://www.trendhunter.com/trends/guerlain-wellness.md)
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- [Wellness Destination Openings](https://www.trendhunter.com/trends/zion-canyon-hot-springs.md)
- [Ultra-Immersive Spa Experiences](https://www.trendhunter.com/trends/spa-dome.md)
- [Comprehensive Spa Wellness Experiences](https://www.trendhunter.com/trends/spa-wellness-experience.md)
- [Contemporary Public Bathhouses](https://www.trendhunter.com/trends/round-about-baths.md)
