# Smoky Limited-Edition Whiskeys This Japanese Single-Malt Whisky Has a Peat-Enhanced Flavor By Rahul Kalvapalle | Published 2021-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-singlemalt-whisky References: [thewhiskeywash](https://thewhiskeywash.com/reviews/__trashed-180/) & [whisky.suntory](https://whisky.suntory.com/en/gb/products/hakushu/sku#12-years-old)  [Suntory](https://www.trendhunter.com/trends/house-of-suntory-features), which has been churning out quality whiskeys ever since it was incorporated back in 1923 with a mission of bringing Japanese precision and craftsmanship to the adult beverage industry, has launched a brand new Japanese single-malt whisky that happens to be available on American liquor store shelves. The Hakushu 12, a 12-year peated Japanese single-malt whisky, is certainly a whisky that will appeal to [lovers of smoky whiskies](https://www.trendhunter.com/trends/laphroaig-elements-30). This particular whisky was created using a blend of techniques and processes. It is said to have started with the aging of malts in sherry and oak casks, with the byproduct ultimately blended together with a peated malt before being transferred into a sturdy American oak cask for finishing. Set to be made available in limited quantities, the Hakushu 12 is designed to tantalize the taste buds of whisky connoisseurs who appreciate the unique nature and flavor of Japanese single-malt whisky. Image Credit: Suntory ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 21% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Smoked-enhanced Spirits:** As demand for unique and specialized spirits grows among consumers, there is a disruptive innovation opportunity for distilleries to incorporate smoked-enhanced flavor into their products. - **Japanese Single-malt Whiskey Trend:** With the growing interest in Japanese craftsmanship and flavor profile, there is a disruptive innovation opportunity for distilleries to create and market more Japanese single-malt whiskeys. - **Limited-edition Spirits:** As consumers seek unique and exclusive experiences, there is a disruptive innovation opportunity for distilleries to create limited-edition spirits that cater to ever-changing tastes. ### Industries Being Reshaped - **Distilleries:** Distilleries can benefit from the trend of smoked-enhanced spirits and the demand of exclusive experiences by creating limited-edition and unique products such as Japanese single-malt whiskeys. - **Liquor Retailers:** With the growing trend of limited-edition and exclusive spirits, liquor retailers can cater to consumer demands and provide a unique selection of products. - **Craft Spirits Industry:** The craft spirits industry can take advantage of the demand for smoked-enhanced and unique flavors to create new and innovative products that set them apart from traditional spirits. ## Related on Trend Hunter - [Strongly Peated Japanese Whiskeys](https://www.trendhunter.com/trends/suntory-whisky-toki-black.md) - [Deluxe Distillery Anniversary Spirits](https://www.trendhunter.com/trends/house-of-suntory-whiskies.md) - [Japanese Floral-Themed Whiskeys](https://www.trendhunter.com/trends/house-of-suntory.md) - [Artisanal Elevated Diverse Whiskies](https://www.trendhunter.com/trends/tsukuriwake.md) - [Japanese Oak Cask-Finished Whiskeys](https://www.trendhunter.com/trends/japanese-smooth.md) - [55 Year-Old Japanese Whiskeys](https://www.trendhunter.com/trends/the-house-of-suntory.md) - [Limited-Edition Japanese Whiskeys](https://www.trendhunter.com/trends/2021-discovery-series.md) - [Limited-Edition Single-Malt Scotch Whiskies](https://www.trendhunter.com/trends/singlemalt-scotch-whisky.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md)