# Sea Urchin Crackers These Japanese Rice Crackers are Flavored with a Sea Urchin Paste By David Ingram | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-rice-cracker References: [en.rocketnews24](http://en.rocketnews24.com/2015/10/10/crackers-soaked-in-sea-urchin-available-for-a-limited-time-skull-rattlingly-delicious/) & [entabe.jp](http://entabe.jp/news/gourmet/9517/kamedaseika-ajinokodawari-noshuku-uni-shoyu) These crunchy Japanese rice crackers feature a special [seafood-inspired twist](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips) that makes them stand out from the competition. These 'Waza No Koda Wari Noko Uni Shoyu' Japanese rice crackers have been flavored using a special sea urchin paste that has been combined with two different types of soy sauce flavors. 'Koikuchi' soy sauce pairs alongside 'Tamari' soy sauce to deliver a salty and savory flavor combination to go alongside the distinctively [rich seafood flavor of sea urchin](https://www.trendhunter.com/trends/springtide-seaweed). These crackers are also made to be extra crunchy and feature an extra thick texture. Although they may be considered odd by some, these urchin-flavored crackers are yet another example of Japan's willingness to experiment with flavors that many in the Western world would never even consider. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seafood-flavored Snacks:** The development and creation of savory and seafood flavor combinations in snack foods opens up the opportunity for disruptive innovation in the snack industry. - **International Snack Innovation:** Taking inspiration from other countries' snack food cultures to develop new and unique flavors can present disruptive innovation opportunities in the snack and food industry. - **Unconventional Flavor Pairings:** The willingness to experiment with unconventional flavor combinations can lead to innovative, unexpected, and disruptive snack and food products. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can benefit from developing new products that branch out from traditional flavors and explore new flavor combinations. - **International Food Industry:** The international food industry can explore new flavors to expand upon traditional snacks and create new snack products based on cultural and culinary influences. - **Gourmet Snacks Industry:** The gourmet snacks industry can innovate new products targeting consumers who are willing to try unique and savory flavor combinations in their snacks. ## Related on Trend Hunter - [Imitation Crabstick Chips](https://www.trendhunter.com/trends/snacks.md) - [Star-Shaped Rice Crackers](https://www.trendhunter.com/trends/sugared-rice-cracker-stars.md) - [Protein-Rich Seaweed Snacks](https://www.trendhunter.com/trends/kelpeat-snack.md) - [Spicy Tempura Seaweed Snacks](https://www.trendhunter.com/trends/spicy-tempura-seaweed-snack.md) - [Artisan Truffle Salt Crackers](https://www.trendhunter.com/trends/parmesan-truffle-crackers.md) - [Umami Superfood Snacks](https://www.trendhunter.com/trends/seaweed-bites.md) - [Avocado Toast Crackers](https://www.trendhunter.com/trends/avocado-toast-crackers.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Premium Sea Urchin Sources](https://www.trendhunter.com/trends/springtide-seaweed.md)