# Virtuous Vending Tools The Coca-Cola Japanese Red Cross Charity Soda Machines are Donation-Ready By Omar Yusuf | Published 2011-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-red-cross-vending-machines References: [japantrends](http://www.japantrends.com/red-cross-charity-donation-vending-machine/) & [jrc.or.jp](http://www.jrc.or.jp/english/relief/l4/Vcms4_00002070.html) With the highest number of [vending machines](https://www.trendhunter.com/trends/sweet-tokyo-hot-crispy) per capita in the world, Japan is the most obvious target of a new [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) Japanese [Red Cross](https://www.trendhunter.com/trends/encourage-blood-donations) which hopes to bring 'donation-ready' soda machines to the land of the East. Although the news reports have waned, Japan is still reeling from the one-two punch of March’s devastating earthquake and tsunami. In light of the disaster, Coca-Cola is offering customers the opportunity to donate either ¥10 (approximately 1.2 U.S cents) or ¥100 (approximately $1.2) while purchasing their favorite soft drink by simply hitting the new 'donation button.' However, don’t expect a reward for your generosity -- a loud, bubbly Japanese voice will thank you for your donation, but that’s it. With 100% of the proceeds going toward people in affected regions like Fukushima and Iwate, the Coca-Cola Japanese Red Cross shows the former company's impressive steps to establish a more responsible, positive reputation among large corporations. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Donation-ready Vending Machines:** The trend of donation-ready vending machines presents a disruptive innovation opportunity to create socially responsible business models. - **Localized Disaster Relief Initiatives:** The trend of localized disaster relief initiatives offers a disruptive innovation opportunity to support communities in need while also building positive brand reputation. - **Corporate Social Responsibility:** The trend of corporate social responsibility in large corporations provides a disruptive innovation opportunity to create meaningful impact and improve public perception. ### Industries Being Reshaped - **Beverage Vending Industry:** The beverage vending industry can leverage the donation-ready vending machines trend to not only drive sales but also contribute to charitable causes. - **Humanitarian Aid Industry:** The humanitarian aid industry can embrace the trend of localized disaster relief initiatives to efficiently deliver assistance to affected regions and engage stakeholders. - **Corporate Branding Industry:** The corporate branding industry can capitalize on the trend of corporate social responsibility to help companies enhance their reputation and connect with socially conscious consumers. ## Related on Trend Hunter - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Product Refill Vending Machines](https://www.trendhunter.com/trends/refillable-vending-machines.md) - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md) - [Charitable Cranberry Sodas](https://www.trendhunter.com/trends/ocean-spray-sparkling-pink-cranberry.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md)