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# International Twitter Touchstones
Japanese New Year's 2011 Tweets Topped the Global Record

By Amelia Roblin | Published 2011-01-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-new-years-2011-tweets
References: [mashable](http://mashable.com/2011/01/06/new-years-twitter-record/) & [blog.twitter](http://blog.twitter.com/2011/01/celebrating-new-year-with-new-tweet.html)

Believe it or not, within minutes of midnight, [Japanese New Year's 2011](https://www.trendhunter.com/trends/brain-dead-japan-new-year) tweets hit an outrageous 6,939 tweets per second. Never has such an exorbitant rate of tweeting ever occurred anywhere in the world before, making the Japan one of [Twitter's](https://www.trendhunter.com/trends/thats-one-second) most enthusiastic nations.

The previous Twitter short-term volume record also went to Japan; its population of 127 million reached an incredible 3,283 tweets per second when they [beat Denmark in the World Cup](https://www.trendhunter.com/trends/fifa-club-world-cup-2025). May there be more fail-whale-worthy moments like these to come.

Visit the [Twitter Blog](http://blog.twitter.com/2011/01/celebrating-new-year-with-new-tweet.html) to watch a video visualization of New Year's Eve 2010 Tweet data.

Photo Credits: [Graphic Mania](http://www.graphicmania.net/free-twitter-icons/)

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Global Twitter Records:** Create tools that help people find and understand Twitter's most significant global moments in real-time.
- **Real-time Event Monitoring:** Build platforms that enable real-time monitoring of world events while collecting data on social media trends.
- **International Social Media Habits:** Conduct research and surveys on social media habits in different nations and use the data to improve marketing strategies.

### Who This Affects Most

- **Social Media Management:** Provide Social Media Management services with a focus on real-time monitoring of events to identify trends and maximize engagement opportunities.
- **Market Research:** Offer Market Research services that include data on global Twitter trends that help companies understand international market trends.
- **Event Planning:** Employ data analysis of social media habits and trends to improve event planning strategies that result in stronger engagement and greater visibility.

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