# Mayo Margaritas Creamy Japanese Mayogaritas By Bianca | Published 2007-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-mayogaritas References: [in.reuters](http://in.reuters.com/article/worldNews/idINIndia-28951120070813) If you're ever in suburban Tokyo and you want to try something exotic, pop by the Mayonnaise Kitchen to sip back a "Mayogarita." Maybe I'm just biased by the culture I grew up in, but a [mayonaisse margarita](https://www.trendhunter.com/trends/cinco-de-mayo-drink) sounds a little too unappetizing for my tastebuds. Usually mixers are intended to tame the tastes of liquor, but washing the hard stuff down with something even more shudder-worthy? Only in Japan! The Japanese have mixed up this little cocktail, and the locals are loving it! The entire nation has an affinity for the [creamy sandwich spread](https://www.trendhunter.com/trends/mayonnaise-style-sauces), and they don't go light on it either. Ironically, mayo originated in the Western world where it is now looked at (by most people) as a major calorie bomb. Asians, however, aren't so concerned about its choleterol-raising, artery-clogging associations and are adding it to everything from sushi to pasta and fondue. Mayo connoisseurs have even received their own nickname: "mayolers." [Reuters](https://www.trendhunter.com/trends/mammoth-meatballs) reported, "In 2006, Japanese consumed 1.65 kg of mayonnaise per person, down from a peak of 1.90 kg in 2000." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mayo-based Cocktails:** There is a growing trend in Japan of using mayonnaise as a key ingredient in cocktails, creating unique and creamy flavors. - **Mayonnaise Culture:** Mayonnaise is becoming a staple in Japanese cuisine, with the locals adding it to a variety of dishes, demonstrating a cultural shift in taste preferences. - **Mayo Consumption:** Japanese consumers have shown a steady decrease in mayonnaise consumption per person, indicating potential market opportunities for alternative mayo-based products. ### Sectors Adopting This - **Cocktail Industry:** The conventional cocktail industry can explore the integration of mayonnaise as a unique ingredient to create innovative and creamy drink experiences. - **Food and Beverage Industry:** The food and beverage industry can tap into the growing demand for mayonnaise in Japanese cuisine by introducing new mayo-based products or incorporating mayo into existing dishes. - **Condiment Industry:** The condiment industry can capitalize on the decline in traditional mayonnaise consumption in Japan by developing alternative mayo-based products that cater to changing consumer preferences. ## Related on Trend Hunter - [Mayonnaise-Infused Eggnogs](https://www.trendhunter.com/trends/mayonog.md) - [Umami Mayonnaise Condiments](https://www.trendhunter.com/trends/miso-mayo.md) - [Spicy Pickle-Flavored Margarita Cocktails](https://www.trendhunter.com/trends/pickle-margarita.md) - [Mayo-Infused Coffees](https://www.trendhunter.com/trends/mayo-infused-coffee.md) - [Clarified Mayo Cocktails](https://www.trendhunter.com/trends/sweet-victory-cocktail.md) - [Flavor-Packed Mayos](https://www.trendhunter.com/trends/ayoh.md) - [Wine-Shaped Mayo Bottles](https://www.trendhunter.com/trends/hellmanns-mayonnaise-blanc.md) - [Condiment-Inspired Manicures](https://www.trendhunter.com/trends/mayo-mani.md) - [Celebratory Avocado Cocktails](https://www.trendhunter.com/trends/avocado-daiquiri.md)